“We absolutely believe that hits can come from anywhere and work everywhere”: Warner Music credits open-minded approach to Q2 radio success
Warner Music Australia maintained a steady flow of radio hits in Q2 with key artists Rudimental (These Days), Dua Lipa (IDGAF) and Anne-Marie (2002) taking commercial by the horns. That took the label to exactly 30% on the Hot 40, despite shedding 2.5% from Q1.
WMA artists topped the TMN Hot 100 for five weeks, more than any other label in Q2. According to Beth Appleton, Warner Music general manager & SVP Marketing Australasia, it’s a testament to the label’s strategic approach to connecting artists with radio stations and audiences.
“Warner Music Australia is always focused on how we can build hit’s with our radio partners, Appleton told TMN. “Radio is key to our success, and we have had great support across all formats.
“Expansion now is about building and creating every connection with audiences.”
One of the great surprises for the label in Q2 was Israeli artist Dennis Lloyd and his single Nevermind. Appearing in the Top 5 on three TMN Most Added To Radio charts in Q2, the ARIA Gold single is currently peaking at #16 on the Hot 100 and ranked in at #72 on the Q2 chart.
“We absolutely believe that hits can come from anywhere and work everywhere, and this amazing song keeps building and building,” Appleton said of Nevermind.
“We are ambitious and invest and we always challenge ourselves to think out of the box knowing that every idea and effort will make a difference.”
Australian Indigenous artist Thelma Plum is a particularly exciting prospect for Warner on a domestic level. Dropping her first new music in over four years last Friday, Clumsy Love shows a renewed energy for the singer-songwriter.
“We are delighted about new music from Thelma, her new recordings are incredible.”
“We have a fantastically busy few months ahead of us. Other artists that we are playing all the time at Warner HQ and loving are Mahalia signed to Atlantic UK, Lizzo‘s Boys is an absolute fave of ours. We are also looking out for potential visits from Bhad Bhabie and Alec Benjamin.”