Sync Watch: QBE Insurance ’jumps around’ again, while SoundSauce Licensing work hard for Aussie cycling brand

House of Pain xQBE

Brand / Production:QBE Insurance’s ’Bounce 2018’ campaign

Artist:House of Pain

Track: ’Jump Around’

Writers:Muggerud/Appell/Mann/Nelson/Relf/Schrody

Publisher / Label:Tommy Boy Music (WMG) / UMPG, Warner and BMG

Renewed for another great year, QBE have once again licensed the iconic ‘Jump Around’ by House of Pain for their 2018 ‘Bounce’ campaign. The tagline is ’because you never know which way life will bounce!’

Hall & Oates xFoxtel

Brand / Production: New season promo for Selling Houses Australia

Agency / Music supervisor:Sound Sauce

Artist:Hall & Oates

Track: ’You Make My Dreams’

Writers:Daryl Hall, John Oates, Sara Allen

Publisher / Label:Sony Music / Warner/Chappell and BMG Rights

Imagine Dragons xChannel Nine

Brand / Production: New season promo for Channel Nine’s Wide World of Sports and NRL coverage

Agency / Music supervisor: Channel Nine

Artist:Imagine Dragons

Track: ’Whatever It Takes’

Writers:Ben McKee, Dan Reynolds, Daniel Platzman, Joel Little, Wayne Sermon

Publisher / Label:Sony/ATV Australia / UMPG

Sony/ATV Australia’s synch & licensing team pitched “Whatever It Takes” to the Channel Nine team for the network’s slate of sports and NRL promos on behalf of their Grammy Award-winning songwriter/producer Joel Little.

Dave Crowe xMedibank

Brand / Production:Medibank ’Is Health Insurance ’Better’?’ promo

Agency / Music supervisor:Level Two / TBWA Melbourne

Artist:Dave Crowe

Track: ’My Sun’

Publisher / Label:Gaga Music

This is a rollover which was originally synched in 2016.The video forms part of a fully integrated campaign dubbed ’Medibank 100’, which also includes interactive tools, short and long-form video and written content, and a range of digital and broadcast executions.

The KVB xAttaquer

Brand / Production:Launch ofAustralian cycling brand Attaquer’s new cycling kit

Agency / Music supervisor:SoundSauce Licensing and SPLINTR

Artist: The KVB

Track: ’Always Then’

Writers:Nicolas Wood and Kathryn Day

Cult Australian cycling brand Attaquer is synonymous with quality and style and needed to launch its groundbreaking new cycling kit. As they draw inspiration outside of cycling such as arts and music partnered with SPLINTR who are known for “outside the box” mindset. Luke the director felt The KVB represented the style and edginess of brand and contacted SoundSauce Licensing to track down owners and clear the song. The kit sold out in 24 hours proving the right song as background to a brand campaign is a successful partnership.