New Qantas ad taps Kylie Minogue, Troye Sivan and Hugh Jackman
Qantas has enlisted the vocal chops of Kylie Minogue, Hugh Jackman and Troye Sivan in its latest ad campaign – a remake of Peter Allen’s ‘I Still Call Australia Home’.
The commercial was filmed pre-COVID around country, and premiered on Australian television screens on Sunday night ahead of a wider multi-platform rollout.
The three-minute TVC also includes appearances from Ash Barty and Adam Goodes, along with Bangarra dancers, Qantas staff, Olympians and the Qantas Choir.
The commercial has a contemporary arrangement of Allen’s anthem and features the vocals of a new generation of the Australian Girls Choir together with National Boys Choir, the Gondwana Choir and some of Australia’s most loved personalities.
The final cut of the new Qantas ad highlights emotional reunions with loved ones as more Australians are travelling domestically and international visitors are returning.
Qantas Group CEO Alan Joyce said the airline’s last major advert – which featured a rendition of Tones And I’s ‘Fly Away’ – came as the country was rolling up its sleeves to be vaccinated.
“Now that borders are finally open, and staying open, this is the perfect time to relaunch this Peter Allen classic as the national carrier’s anthem,” Joyce said.
“The full version of this advert is effectively a short film that highlights Australia’s stunning natural beauty and unique culture while celebrating the incredible resilience that has really shone through recently.
“After a very difficult two years, we’re focused on recovery and have a lot of exciting things in the pipeline, including several new international destinations, decisions on new aircraft and recruiting more people.”