Sync Watch: BBC goes for a dip in the river, Uber has an elastic heart and more
BBC x Bishop Briggs
Brand / Production: BBC – ‘First Drama’ TV Promo
Artist: Bishop Briggs
Track: River
Writers: Sarah McLaughlin, Mark Jackson, Ian Scott
Label: Island Records/Universal Music Australia
Publisher: UMPG/Warner/Chappell
Nothing like some epic stomp and clap beats to get you pumped up for new British drama! BBC utilises Bishop Briggs gritty and soulful track River perfectly in their latest drama promo.
Shazam Stats
Bishop Briggs has been getting a lot of attention since her album Church Of Scars was release in April. The BBC campaign launch on September 19 correlated with a small increase in Shazams before a sharp drop on the 21st followed by a steady rise as the campaign continued.
Uber x Sia
Brand / Production: Uber Australia & NZ – ‘See You Soon’ campaign
Artist: Sia
Track: Elastic Heart
Writers: Sia Furler, Thomas Wesley Pentz, Andrew Swanson
Label: Inertia Music (licensed by Gaga Music)
Publisher: EMI
The recognisable melody and beat line of Sia’s 2013 hit Elastic Heart provides the perfect blank canvas for Uber’s ‘See You Soon’ campaign portraying all the way Aussies use the ride-sharing service.
Shazam Stats
A popular song in it’s own right, Elastic Heart enjoyed a slight bump in Shazams following the campaign launch on September 26 followed by a huge spike three days later – topping at just over 100 Shazam searches in a single day.
Sync Ready Spotlight
Label: Ministry of Sound Recordings
Writers: Max McElligott, Matthew Holmes, Anna Robinson, Phil Leigh
The most recent track from Kiwi singer-songwriter Robinson has received a lot of attention since it dropped in early September.
The shift from a more subdued sound to the climatic breakthrough in the chorus makes it perfect for advertisements that wish to carry that kind of emotional weight.
Might have to find a clean version of the track though as a couple of f-bombs make a mark in the original.
Licensing enquiries contact: hannah.kirkpatrick@sonymusic.com
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