Sync Watch May 3, 2018

Sync Watch: Aussie acts support local brands with stunning re-records, while The Wombats are sync-ready

Staff Writer
Sync Watch: Aussie acts support local brands with stunning re-records, while The Wombats are sync-ready

‘I’ve Been Everywhere’ re-record x Qantas

Brand / Production: 2018 Qantas campaign – “No one travels like Australians”

Agency / Music Supervisor: Clemenger Sydney / Level Two Music

Artist: Lisa Mitchell re-record

Track: ‘I’ve Been Everywhere’

Writers: Geoff Mack

Publisher: Sony/ATV

Label: Warner Music Australia

Following a major shake-up both in terms of internal staff and external agencies, Qantas has launched a new campaign. Utilising the tagline “no one travels like Australians and no one takes to the world like Qantas”, the clip highlights our ongoing love of travel.

‘Heroes’ re-record x Westpac

Brand / Production: Westpac 2018 national brand campaign – “Help. It’s what Australians do”

Agency: Level Two

Artist: Gang of Youths re-record

Track: ‘Heroes’

Writers: David Bowie, Brian Eno

Publisher: Universal Music Publishing (UMPG)

Label: Sony

Universal Music Publishing Australia’s Gang of Youths and Level Two have re-recorded a stunning rendition of David Bowie’s (UMPG) anthemic ‘Heroes’, for Westpac’s latest national brand campaign. Originally released by David Bowie in 1977, Gang of Youths modern take on this iconic tune is nothing short of breathtaking and reminds us all that as Australian’s, helping is what we do.

Disclosure x Macquarie University

Brand / Production: Macquarie University’s ‘You to the Power of Us’ ad

Artist: Disclosure

Track: ‘You & Me – Flume Remix’

Writers: Howard Lawrence, Guy Lawrence, James Napier, Eliza Caird

Publisher: UMPG

Label: Island Records / Universal Music Australia

The online campaign features scenes of Macquarie University ultra-modern approach to technology, education and campus life. Perfectly paired with Flume’s remix of Disclosure’s ‘You & Me’, the track drives the fast-paced visuals with rousing, atmospheric and edgy synth beats. 

Matt & Kim x ASB Bank

Brand / Production: “How Do You Measure Progress” campaign for New Zealand bank ASB

Agency: True

Artist: Matt & Kim

Track: ‘Let’s Run Away’

Writers: Kimberly Ann Schifino, Matthew Johnson

Publisher / Label: Mushroom Publishing

Marking the relaunch of the ‘One Step Ahead’ platform, the fast-paced compilation depicts people making progress in a range of activities from small achievements to big accomplishments.

A Tribe Called Red x Holden

Brand / Production: Holden Colorado “Not to be Outdone” TVC

Agency / Music supervisor: Level Two

Artist: A Tribe Called Red

Track: ‘Electric Pow Wow Drum’

Writers: Robe/Campeau/General/Thomas

Publisher / Label: Hebbes Music Group / A Tribe Called Red Publishing

As part of the Holden Colorado ‘Not To Be Outdone’ campaign, MusicSalesCreative worked with Level Two in delivering A Tribe Called Red’s ‘Electric Pow Wow Drum’, a kaleidoscopic mash-up of Native American music and supercharged electronic beats. It samples full-throated tribal vocals, adding a raw earthy element to the TVC, along with a propelling beat that perpetuates the action of Man Vs Goat.

The Decemberists x Johnnie Walker

Brand / Production: Johnnie Walker ‘The Most Important Step Is Your Next’ TVC

Artist: The Decemberists

Track: Severed’

Writers: Colin Meloy

Publisher: UMPG

Label: Capitol Records / Universal Music Australia

Johnnie Walker’s new TVC takes us on a journey of a struggling young student trying to break away from the norm. The Decemberist’s ‘Severed’ was a great pick to underscore the character’s story, with dark, driving beats and building indie synths. The synch was also perfectly timed, as the US band’s latest record ‘I’ll Be Your Girl’ was released the same month, gaining additional traction from the placement.

Sync-ready Spotlight: The Wombats – ‘Turn’

Label: Warner Music Australia

Publisher: Kobalt Music Publishing & BMG Rights Management

Writers: Matthew Murphy / Blake Harnage / Micah Premnath

‘Turn’ is a modern-day love song with the distinct Wombats twist we know and love. As catchy as ever but with a newfound maturity and irrepressible hook you won’t be able to resist this earworm. It’s the third single from their fourth studio album Beautiful People Will Ruin Your Life which landed February 9.

Licensing enquiries contact: Jessica.Barlow@warnermusic.com

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