The Brag Media
News August 20, 2020

ARN’s KIIS Network amplifies Snoop Dogg Menulog campaign

ARN’s KIIS Network amplifies Snoop Dogg Menulog campaign

The latest campaign from Menulog featuring Snoop Dogg has been amplified across ARN’s KIIS Network as part of a new partnership.

The KIIS Network joined with the Aussie food delivery app recently, and its new jingle ‘Did Somebody Say Menulog’ featured in innovative and fun integrations across both KIIS 1065’s The Kyle & Jackie O Show and KIIS FM’s Will & Woody national drive show.

The four-week campaign included on-air, digital and social elements including commercials voiced by Kyle Sandilands, after the Kyle & Jackie O Show was identified as a core ingredient to the campaign and aligned with Menulog’s ‘unapologetic’ brand tone.

Sandilands also created a ‘delivery dance’ video, shared across TikTok and Instagram, while Will & Woody did the same.

“This campaign had everything – Snoop Dogg, Menulog deliveries and me dancing. What a great partnership!” Sandilands said.

“Our partnership with Menulog demonstrates ARN’s ability to create talent-led, innovative and creative content which can be seamlessly integrated across all of our channels – on-air, digital, social and experiential,” ARN’s chief commercial officer Pete Whitehead said.

“Both The Kyle & Jackie O Show and KIIS FM’s national Drive show Will & Woody embody Menulog’s brand tone in a unique way.

“It’s another example of ARN’s commitment to creating market-leading commercial solutions and meaningful connections between brands and our audiences.

“Investing in advertising is an investment in future business growth and history tells us, especially in an economic downturn, advertising works. And at a time when all businesses need to ensure every spend delivers a strong return, ARN is proud to be supporting brands to deliver impactful, creative campaigns that connect – as this partnership with Menulog shows.”

The campaign also saw Kyle & Jackie O drop off doggie bags of cash and Menulog vouchers as part of their ‘Door Drop’, while Will & Woody had listeners go head to head in their Big Rappetite rap battles live on air.

“Partnering with the superstars at KIIS was a natural fit to launch Snoop Dogg’s hip-hop take on ‘Did Somebody Say Menulog’,” Menulog’s chief marketing officer Simon Cheng added.

“We worked closely with the ARN team to deliver this across multiple channels to not only drive maximum awareness, but serve up a range of content we knew listeners would love.

“Whether it got them up and dancing or calling in to rap battle, we saw great engagement across the campaign period.”

Related articles