News June 28, 2021

Twitter introduces monetisation tool for live rooms

Twitter introduces monetisation tool for live rooms

Twitter is introducing a new ticketing tool to its Spaces live audio room in addition to its previously announced Super Follow feature.

Twitter’s Ticketed Spaces tool is eligible for creators over the age of 18 with at least 1,000 followers who have hosted at least three Spaces in the past 30 days.

The feature allows users to allocate a ticket limit and set prices between US$1 – $999 to join private audio rooms, which could serve as a platform for creators to host private audio performances.

Super Follows, meanwhile, will let users charge between $2.99 – $9.99 per month to fans to view exclusive paywalled content. Eligibility for this tool is limited to users over the age of 18 who have 10,000 followers and at least 25 tweets in the past month.

Twitter said that it only plans to take 3% of creator revenue from the Super Follows tool after in-app purchases fees, which is added on top of the 30% from the Apple App Store and Google Play.

However, once a user exceeds $50,000 in earnings through Super Follows, Twitter will begin taking 20% of the user’s future earnings. This could result in some users having up to 50% of revenue docked before it hits their pocket. Patreon, comparatively, only takes between 5% – 12% of creator revenue and is not connected to in-app purchases.

Twitter’s senior product manager, Esther Crawford, said that the introduction of both features would allow the app to continue to support content creators.

“Our goal is to elevate people driving the conversations on Twitter and help them earn money,” Crawford said.

“We updated our revenue share cuts after spending more time thinking about how we could support emerging voices on Twitter.”

Spotify and Deezer also recently debuted similar live audio room tools, while Facebook is also reportedly developing an alternative of its own.

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