Social Media

Who Really Owns Your Fans? How to Build Your Following Without Giving Up Control of Your Audience

Kevin Breuner breaks down what artists can do to transition people from being simply social media 'followers' to active and engaged fans.

Record Labels Demanding Royalty Hike from TikTok

Universal Music, Sony Music and Warner Music have reportedly told TikTok they want a share of ad revenue and increased royalty rates. 

TikTok increases video length to 10 minutes

TikTok introduces increased monetisation opportunities for creators

Operating under the name Creator Next, the toolset will provide TikTok creators with new ways to monetise their work.

TikTok reaches 1 billion global users

TikTok has reached 1 billion users more quickly than its rivals did.

Linktree acquires Songlink & launches Music Link platform

Linktree said artists such as Vance Joy, Benee & Wiz Khalifa are already taking advantage of the platform.

Sync Watch: TikTok picks Voli K to soundtrack new campaign

TikTok said it handpicked Voli K as part of its mission to showcase local talent.

TikTok continues livestreaming push with new features & filtering modes

TikTok users can also now appoint moderators and filter keywords to combat toxic behaviour on the platform.

Universal Music Group announces licensing deal with TikTok rival Lomotif

The deal will allow Lomotif users to incorporate tracks from Universal's music catalogue into their own videos.

Snapchat reaches 293 million users, revenue up 116% in Q2

Snap says it now reaches 90% of 13 to 24-year-olds in Australia, US, UK and France.