Tour promoter Destroy All Lines strikes global partnership with Twin V Ltd

In its 15th year in operation, Ben Turnbull’s Australian tour promoter Destroy All Lines has struck a significant partnership with UK based company Twin V Ltd.

Twin V is a newly-established UK-based consultancy and content production house founded by former Metal Hammer UK Editor-in-Chief and Team Rock Executive Director Alexander Milas

The deal addresses Australia’s physical distance from the major music markets.

Milas will represent Destroy All Lines’ interests abroad, making it easier to connect with managers and agents.

Twin V’s in-house content production team will also, where required, assist with generating digital marketing assets often needed to ensure the most successful tours.

Since former Soundwave GM Chris O’Brien joined Destroy All Lines in January 2016 as GM of Touring, tours have included Deftones, AFI, Primal Scream and All Time Low.

Upcoming visits on DAL’s slate are Simple Plan, New Japan Pro Wrestling, Counterparts/Stray From The Path, Deez Nuts, Silverstein, Polaris, Say Anything, Cattle Decapitation and Turnover.

“To work with such a respected and visionary organisation is an incredibly exciting development for Twin V,” says Milas.

“In my many years not just as a journalist but also at the helm of a brand with specific focus on the truly remarkable rock and metal audience, I can say that there’s nowhere that the hunger for new and established talent is stronger than in Australia.

“Even in our connected world, there’s still no substitute for real facetime and it’ll be our mission to help with that.

“It’s great news for the bands who want to hit Aussie shores, and even more importantly, it’ll be great for the fans who’ve done so much to support great music over the years.”

O’Brien added. “I worked with Alex on numerous projects in his time as Editor In Chief at Metal Hammer and was left mesmerised in all our dealings at his passion and knowledge of music.

“ He is one of the most respected voices in heavy music around the world and we are absolutely thrilled that he is heading up our team in Europe.

“Delivering the best tours possible for all our artists is our highest priority and delivering world class content and digital marketing goes hand in hand with that.

“Having Alex on board raises the bar for what we are aiming to deliver.”