The Weeknd announces pop-up shop in Melbourne
PRESS RELEASE:
The Weeknd announced a second wave of global pop-ups to celebrate the release of Starboy. The retail event will take place this weekend, November 25th through Sunday, November 27th in Toronto, Melbourne, Berlin and Tokyo.
Each store will carry the limited-edition Starboy Album Collection with styles that include a t-shirt, long sleeved tee, hoodie, bomber jacket, denim jacket, coaches jacket and hat. The collection is presented in partnership with Bravado.
Starting off his career anonymously, The Weeknd first broke into the music scene with the 2011 mixtape House of Balloons followed by studio album Kiss Land in 2013 and the widely recognized Beauty Behind the Madness that earned him two Grammy Awards in 2015, an RIAA triple-platinum certification for cumulative sales in excess of 3 million, 16 RIAA certifications from tracks alone with “The Hills” [7x-platinum], “Can’t Feel My Face” [5x-platinum], “Often” [2x-platinum], “In The Night” [platinum], and “Acquainted” [platinum]. “Earned It (Fifty Shades of Grey)” even garnered The Weeknd his first ever Academy Award® nomination in the category of “Best Original Song.” The Weeknd’s fourth full-length album “Starboy” is set for release November 25, 2016. The title track featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.
Pop Up Locations:
12 Ossington Ave, Toronto, ON
211 La Trobe St, Shop 239, Level 2, Melbourne, Australia
Stralauer Allee 1, Berlin (Friday and Saturday only), Germany
GR8, Laforet Harajuku 2.5F, 1-11-6 Jingumae Shibuya-ku, Tokyo, Japan
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