‘The World Stops for ‘The Voice”: Seven Ramps Up Promo Ahead of Show’s 2023 Launch
Seven is gearing up for Season 12 of “The Voice Australia”, with a new marketing campaign which says “The world stops for ‘The Voice'”.
The hero television commercial predominately features judges and coaches Guy Sebastian, Jessica Mauboy and Rita Ora, with a last-minute cameo from new recruit Jason Derulo, who is replacing Keith Urban on this season.
Seven said the campaign for Season 12 was about highlighting the core elements which make “The Voice” different – “the adrenaline rush of the blind auditions and the iconic spinning red chairs”.
Graham Donald, Seven’s creative director, said the team had great fun shifting from a more traditional promo to a “true creative platform”.
“We made the scale of this bigger than any “The Voice” campaign we’ve done before to show how an amazing voice can unite Australia and stop us in our tracks,” he said.
The TV network also claimed this series of “The Voice Australia” will feature “the strongest-ever line-up of artists competing to be crowned the winner”.
Angus Ross, chief content officer of entertainment programming at Seven, added: “‘The Voice’ is one of the biggest entertainment brands globally and in Australia, and we are very excited to welcome one of the biggest stars in the world into the Seven family and to “The Voice Australia”.
“Jason is a sensational addition to our lineup of superstar coaches Jess, Rita and Guy, and we can’t wait to see who they turn their iconic red chairs for this season.”
“The Voice Australia” first aired in 2012, with Delta Goodrem, Joel Madden, Seal and Urban appearing as judges and coaches.
Since then, various local and international talent have sat in the red chairs, including Ricky Martin, Kylie Minogue, will.i.am, Benji Madden, Jessie J, Ronan Keating, Kelly Rowland, Boy George and Joe Jonas.
Channel 9 let go of the show in 2020, with rival Channel 7 then picking it up.
The Seven Network then claimed its relaunch was “the biggest launch of an entertainment property in 30 years”.
The Nine Network subsequently admitted it regretted letting the format go, but said ultimately it was the right decision.
“The Voice Australia” is an ITV Studios Australia production.