The Orchard launches Mobile Analytics application

PRESS RELEASE:

The Orchard, an independent music, film and video distribution company, today announced the launch of its Mobile Analytics application. A mobile-optimized version of its Workstation Analytics, available in The Orchard client dashboard, Mobile Analytics allows labels to access label- and release-level analytics data on-the-go from any connected mobile device. The data is segmented by Streams, Downloads and UGC matches, when available.

“The Orchard clients have experienced a robust dashboard and full digital transparency for a decade,” says Brad Navin, CEO of The Orchard. “Analytics and data remain core to our value proposition and our clients depend heavily on this real-time information. We are proud to offer portable and detailed insights to our clients in an intuitive and first-of-its-kind mobile application.”

The Orchard’s Mobile Analytics app displays up to one year of data, viewable in smaller date ranges, including weekly, monthly, quarterly, bi-annually and yearly. Individual releases can be searched for by Album or Artist Name for labels or Film Name for Film/TV clients. In addition, the app is entirely optimized for any mobile platform, without having to download it from an app store.

“The message from our clients has been loud and clear — fast and accurate analytics are becoming increasingly critical to informing key business decisions” says JP Lester, CTO of The Orchard. “Our team has responded by delivering a solid first step in this product which not only caters to that need, but also lays a solid foundation for us to build upon as we watch our data volumes continue to grow exponentially.”

Mobile Analytics will continue to be improved based on client feedback and user research. Get a virtual tour of the app with this short demo video.