Radio Ratings Survey 3: city by city analysis
Courtesy of Radio Today, here is the most recent summary of today’s Radio Ratings Survey:
SYDNEY
WSFM has leapt into the #1 FM spot and is the station of the survey in Sydney.
ARN
• WSFM outright #1 FM, big jumps in all dayparts including Breakfast which is up 1.8 and is now rating #1
• Mornings and evenings up 2.4, afternoons up 2, drive up 1.4
• Bit of a reset for KIIS, down by 1.1, and down 2.5 in 25-39, although still #1 in that demo. Breaky is #2 FM behind WSFM, but a long way ahead of the other FM stations.
• Losses for KIIS across all dayparts – mornings down 1.1, arvos down 1.6
SCA
• 2DayFM up by half a point, they’ll be pleased; but Breaky down again by 0.5 to a 3.6, well beneath station average. Small increases in 2Day mornings, arvos and drive
• Triple M up 0.9 overall with solid increases in all dayparts; Breaky up a point
Nova Entertainment
• Nova back a touch, with Breaky taking a 0.8% haircut and drive down 1.7 now behind KIIS drive. Still comfortably #3 FM.
• Not a great smoothfm result, down 0.8. Down in every demo except 10-17 and 65+ with the workday copping a whack.
Macquarie
• 2GB fairly flat, but solid as a rock. Drive up 1.1
• 2CH down a point, Breaky and drive fairly flat but a 1.5 dip in mornings and down 1.8 in afternoons
Fairfax
• 2UE just keeps getting worse, setting another record low share for the station.
• Down 0.4% overall, with mornings now out-rated by ABC Classic FM.
ABC
• Triple J fairly flat, up 0.3 but down 1.3 in the 18-24 demo
• ABC Classic FM super flat
MELBOURNE
• 3AW return to #1 overall after spending one survey at #2.
• ABC 774 improved overall share, but were leapfrogged by 3AW. Still #2 overall for ABC 774 which is pretty good.
• Gold FM again outright #1 FM station.
• Four FM stations all on 6.9 overall – Fox, Nova, smooth, MMM – probably first time ever four on the same figure.
• Mix move into #1 FM Breaky on 7.5.
• ARN have #1 and #2 FM stations in both Melbourne and Sydney.
• Both the new Breaky FM shows (Nova and Fox) fell. Fox breaky in 4th FM place, Nova breaky in 5th
BRISBANE
• Great 97.3 result, up by 1.3 to be a clear #1 overall and #1 Fm brekky
• 4KQ and 4BC copped a whack overall with big declines across the board on both stations.
ADELAIDE
• Mix have monstered this one; clear #1 by a mile.
• Ironically, two weeks after the format change to MMM (none of which is in this survey) they have their best result in a long time, up 2% to 9.4.
• In the midst of footy season, with both Adelaide AFL teams doing well, 5aa would expect to improve, however has fallen back to third overall. There have been declines in each daypart.
PERTH
• Not a lot of movement in Perth, most stations pretty flat.
• Notably, 92.9s breaky jumped 1%. Still pretty low, but starting to show signs of growth.
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