Nike teams with Shazam for Australian first

PRESS RELEASE:

The new flagship Nike Sydney CBD store, which recently re-opened in Pitt Street, is the first store in Australia to be inviting shoppers to Shazam whilst in-store. Nike will be using the magic of Shazam’s acoustic content recognition technology to simultaneously identify the music playing in-store whilst also delivering custom content to customers when they Shazam. It is made possible by a new partnership with Mood Media, “Shazam In-Store” powered by Mood.

Melissa Capone, Pacific Digital Brand Manager at Nike said: “Shopping is a hyper-connected activity now, we rarely see people that are not using a mobile device in one way or other when they come into our stores. We want to make their brand experience more immersive and rewarding whilst they are in-store but also when they have left the store. Shazam’s solution allows us to do exactly that.”

Customers who Shazam in-store are delivered a bespoke native tag result containing information on the song playing alongside curated clickable content tiles that link through to Nike marketing assets. Content includes store section relevant apps, tailored video content and more.

Shazam’s APAC Sales Director, Steve Sos, commented: “It is great to be working with such a forward thinking and iconic brand such as Nike on our initial Australian in-store activation. We are incredibly excited by the potential our proprietary solution has to help both brands and retailers alike engage their customers in a new and unique way. All with a single tap of an app they invariably have and regularly already use.”

Sos continued: “Our move to in-store is a logical extension to the work we are already doing with an increasing number of clients in making their traditional above the line marketing and communications mix clickable, namely their TV, cinema, radio and outdoor advertising.”

Shazam has partnered with Mood Media, the global leader in music based in-store entertainment, to enable the experience within the Nike Sydney CBD store. The solution in place involves running Mood’s Presence watermarking solution alongside Shazam’s acoustic content recognition technology.

Steve Hughes, Mood Media’s Australian Managing Director said, “We are thrilled to be partnering with Shazam. Our team is very much looking forward to exploring the ways in which our combined technologies can add a new and unique layer to the service we already provide to our existing customers as well as those that we aspire to work with.”