Music motivates Aussies more than sex
What helps Aussies get started on Monday mornings? If you thought it was sex, you were wrong. It’s way beneath the sticky end, in a manner of speaking, than music or coffee.
An online survey by Ipsos in partnership with Spotify, found that 66% of Aussies find it difficult to get motivated on Mondays. Sir Bob Geldof might have been speaking for most of us when he famously declared, “I don’t like Mondays!”
According to the survey, a high 52% of Australians turn to caffeine first. 38% say music helps them beat “the Mondays”, more so than food (32%) working out (16%) or having sex (10%). Less than 3% try alcohol and 12% do nothing to get motivated but presumably stumble robot-like through the day.
Younger people find music motivates them most. As high as 50% of those aged under 35 get their mojos working through music while 48% try coffee. As far as the 35-64 demo is concerned, only 28% turn to music.
Shanon Cook, Spotify’s Trends Expert said, “According to the survey, 47% of Australian participants agreed they most need an energy boost early in the morning on Mondays. Music is a great motivator, so it makes sense that people rely on it to help rev their engines at the start of the week.”
Australia was one of five countries where the survey was conducted in May, between the 10th and 13th. Five hundred people were surveyed from this country, as were those from Brazil, France and Sweden. There were 1,000 from the United States.
Globally, music (44%) came very close to coffee (46%) to beating the Monday blues, more than food (33%), exercise (28%) or sex (19%). The result was gender equal in motivation. About 42% admitted to needing a pick-up on Mondays am.
Interestingly, and this was highly fortunate for Spotify, the 3,005 adults surveyed revealed that what kick-starts them musically is Spotify’s automated Discover Weekly playlists to deliver them fresh sounds. These have streamed 5 billion songs in the last 12 months.
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