LG bolsters live music and K-Pop content on its smart TVs

Australian users of LG Smart TVs are set to get pay-per-view concert livestream platform LiveNow and K-Pop dance app 1M HomeDance as part of a global roll-out.

LiveNow offers access to online live concerts, shows, sports and other premium live events that users can actively participate in as well as watch.

Its livestreams included Dua Lipa’s Studio 2054, Ellie Goulding’s Brightest Blue Experience and Gorillaz’s Song Machine Live From Kong as well as those by Lizzo, Black Eyed Peas and Maroon 5.

The Dua Lipa event, from London’s Printworks nightclub in November 2020, set the world record for most tickets sold for a live-streamed concert by a solo female artist with 284,000 tickets.

It generated five million views from 150 countries.

Coming up from the music side are Emirati-Yemeni singer Balqees Fathi’s Crossover With Balqees (costing from AU$14), Italian rapper Massimo Pericolo live from Milan ($28.00) and a monthly K-Pop concert series called Melissa’s Song Musical ($21.00).

Pictured: Melissa’s Song Musical

Geraldine Pamphile, LiveNow’s global CEO, said LiveNow was created to bring fans closer to their favourite music artists, sport and lifestyle content.

“We’re delighted to launch LiveNow’s first-ever smart TV app for LG, giving fans across the globe access to watch concerts and live sport from their living rooms,” Pamphile said.

LG Smart TVs will enable viewers to watch events interactively with friends, family and fellow fans around the world who are on LiveNow.

The 1M HomeDance app was created in collaboration with 1MILLION Dance Studio, a high profile Gangnam, Seoul-based K-Pop choreography team which has created 30 dances.

It provides tutorials and dance clips for those who want to dance like their K-Pop idols, and has nearly 25 million subscribers on YouTube.

Users who dance along with choreographers can check out how well their performance skills are coming along with Camera Mode, or can sit back and watch their favourite dance clips.

It is LG’s latest Korean entertainment move, following free, ad-supported streaming channels like K-Pop music video hub Mubeat, and YG TV, which offers exclusive content from YG Entertainment home to acts as Blackpink, Krunk, Ming, BIGBANG and Treasure.