Iggy Azalea tops Vevo Australian/New Zealand list

Vevo users in Australia and New Zealand (A/NZ) are partial to female acts. Australian-born Iggy Azalea’s Fancy topped the list of most watched with 10.7 million views. It ranks at #5 globally, with over 380 million views worldwide. 140 million of those were in the United States and 25.9 million in the UK.

In second place was Meghan Trainor’s All About The Bass (10 million) and Taylor Swift’s Shake It Off (9.9 million) in third place. The rest of the Top 10 were Nicki Minaj’s Anaconda (9.1 million), Katy Perry’s Dark Horse (8.4 million), Sia’s Chandelier (6.5 million), Ariana Grande’s Problem (5.7 million), Katy Perry’s This Is How We Do (4.9 million), Chris Brown’s Loyal (4.5 million) and Ariana Grande’s Break Free (4.2 million).

Vevo witnessed a 60% growth in streams across desktop mobile, tablet and TV apps year-on-year across A/NZ, hitting over 90 million views each month in recent months.It claims to be the most popular all-premium music video and entertainment platform across the A/NZ region.

Jonathan Hopkins, Strategy and Marketing Director at Authentic Entertainment, who represents Vevo in A/NZ, said: “The ladies have dominated this year. The videos just keep getting better and better. Everyone is talking about the power of emotive content, well it doesn’t get much more emotive than music videos and stream growth is testament to that.

“To be knocking on the door of 100 million monthly streams for a market our size is phenomenal. We look forward to seeing this growth continue into 2015.”

Katy Perry’s Dark Horse was the most viewed worldwide with 700 million, and also topped the UK list with 28.3 million.