The Brag Media
Sync Watch March 12, 2020

Sync Watch: The new Apple AirPods Pro TVC features beats by Flume

Former Executive Editor
Sync Watch: The new Apple AirPods Pro TVC features beats by Flume

Harley Streten, better known as Flume, has loaned his new bop to Apple.

Featuring Toro Y Moi, new single ‘The Difference’ provides the soundtrack to a brand new television spot touting Apple’s new AirPods Pro.

Called “Snap”, the TVC was created by Apple’s creative agency TBWA\Media Arts Lab with a brief to highlight improved noise cancelling and transparency.

The two-minute commercial follows LA dancer Matilda Sakamoto walking through a city by day and dancing through it at night, listening to beats by Streten.

“We made this song between a day at my place in LA and a day at Chaz’s spot in Oakland,” festival favourite Flume wrote on YouTube.

“This was our first time working together, I’ve been a Toro Y Moi fan for a while. His song Talamak is a longtime favourite.

“I listened to that one a lot when I first started Flume as a project.”

2019 was a big year for the former bedroom producer. He appeared at #34 on Billboard’s coveted list scoring the decade’s best dance songs and was nominated for Grammy.

His monster hit ‘Never Be Like You’, released in January 2016, also got him inside the APRA AMCOS billions club after the smash clocked over a billion streams.

Flume will perform at Splendour this July.

Related articles