Sync Watch: The new Apple AirPods Pro TVC features beats by Flume
Harley Streten, better known as Flume, has loaned his new bop to Apple.
Featuring Toro Y Moi, new single ‘The Difference’ provides the soundtrack to a brand new television spot touting Apple’s new AirPods Pro.
Called “Snap”, the TVC was created by Apple’s creative agency TBWA\Media Arts Lab with a brief to highlight improved noise cancelling and transparency.
The two-minute commercial follows LA dancer Matilda Sakamoto walking through a city by day and dancing through it at night, listening to beats by Streten.
“We made this song between a day at my place in LA and a day at Chaz’s spot in Oakland,” festival favourite Flume wrote on YouTube.
“This was our first time working together, I’ve been a Toro Y Moi fan for a while. His song Talamak is a longtime favourite.
“I listened to that one a lot when I first started Flume as a project.”
His monster hit ‘Never Be Like You’, released in January 2016, also got him inside the APRA AMCOS billions club after the smash clocked over a billion streams.
Flume will perform at Splendour this July.