Face value reseller Twickets integrates with Eventbrite in Australia, expands into New Zealand

Twickets, the face value reseller which launched locally in autumn, has expanded its services to Australians by integrating with primary ticket seller Eventbrite.

The integration also covers its customers in the UK, where it is headquartered, and New Zealand where it launched this week.

It means that Eventbrite customers who have a valid reason to sell their tickets, can easily sell their unwanted tickets at a fair price by listing tickets on Twickets by logging into their Eventbrite account within the Twickets platform.

Once that ticket has been resold, the original ticket is cancelled and a new one issued to the buyer.

Twickets founder Richard Davies (pictured), said: “It’s great to be partnering with Eventbrite, who share our commitment to providing fair ticket resale.

“We are happy to be bringing face value resale to more events through this partnership, giving event-goers the peace of mind that they are not only getting a fair deal, but also that they will be guaranteed entry to the event itself with an officially reissued ticket.”

Phil Silverstone, General Manager of Eventbrite ANZ added, “While a secondary ticketing market has a role in enabling attendees to transfer ownership of their tickets when, inevitably, plans change, it has also created opportunities for consumer exploitation.

“The industry has a responsibility to both educate consumers and drive innovation around fraud prevention and scalping.

“Now this partnership offers event organisers the peace of mind that their fans have a secure place to buy and sell tickets at face value.”

Twickets’ New Zealand (twickets.co.nz) operations come under Danny Hannaford,who already runs the Australian operations from his Melbourne base.

Hannaford said, “We’re very excited to be bringing Twickets to new audiences in New Zealand and look forward to our future in the country.

“We are happy to be bringing face value resale to more events through the partnership with Eventbrite, giving event-goers the peace of mind that they are not only getting a fair deal, but also that they will be guaranteed entry to the event itself with an officially reissued ticket.”

NZ’s long-running festival Rhythm and Vines, which began in 2003 and has drawn up to 30,000 patrons in some years, will feature the first Eventbrite/Twickets integration this month.

Staged December 29–31 at Waiohika Estate, it will feature acts as Schoolboy Q, Client Liaison, Tiga, Subfocus, Boombox Cartel, Cut Snake, David Dallas, Felix da Housecat and P-Money.

The festival’s Marketing and Partnerships Director, Kyle Bell, said that ticket scalping and scamming had been a problem for Rhythm and Vines.

Bell said, “Eventbrite and their functionality has played a big part in helping us get to the point of being a sold-out festival.

“Ticket sales have also been strong for our upcoming sideshow events prior to this year’s main act thanks to Eventbrite’s new native purchase integration with Facebook.

“Now they are taking things to the next level by providing the technology to help us reduce harm of ticket scalping and scamming that has been evident since we sold out in September.”

Eventbrite became Europe’s third-largest ticketing platform after the acquisitions of Ticketfly from Pandora and Amsterdam-based Ticketscript earlier this year.