CD Baby partners with Music Gateway to bolster sync opportunities

Online music sales platform CB Baby has gained access to Music Gateway’s newly launched Sync Portal through a new partnership. The new deal will allow over 300 global advertising agencies and 700 music supervisors to easily license tracks from CD Baby’s sync catalogue of songs film, TV, commercials and video games.

The Sync Portal, which was developed and launched by Music Gateway, a UK music management and promotion company, will provide a solution for CD Baby in delivering masters and metadata to accommodate the production needs of sync requests.

An increase in outlets for film, TV, commercials, games, and videos over the past decade has seen an increase in the need for music sync licensing. CB Baby helped their artists achieve syncs in a range of TV shows, films and video games in 2016 including Lucifer, Keeping Up With The Joneses and Watch Dogs 2.

Notable ad agencies and music supervisors have already signed on including John Houlihan, Joel C High, and Jonathan McHugh. CD Baby will be able to showcase their 400,000 strong user base to these companies with a catalogue that boasts over two million songs.

With the sync licensing industry worth billions of dollars to rights holders in the media market, the Oregon-based company will look to capitalise on the advantages that indie artists have in the highly competitive sync market.

As all the rights to indie songs are held by a single owner or entity, speed and cost advantages are the main benefit for indie artists entering the sync market, as opposed to more established artists.

The digital distribution firm platform has been gradually increasing the company’s user offering and its stake in the global music market. In November, CD Baby acquired music marketing platform Show.co and its playlisting and social listening app Soundrop, with plans to revive Soundrop as an alternative distribution approach that favours constant creation and single-first strategies.

Last December, TMN reported that CD Baby had launched a new analytics dashboard for indie artists that provides interactive data reports for users, enabling them to obtain information on which countries, states and cities their music is most widely streamed and downloaded.