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News August 6, 2018

BMG signs Cypress Hill, reveal details of new album, “They kickstarted Latin hip hop”

Staff Writer
BMG signs Cypress Hill, reveal details of new album, “They kickstarted Latin hip hop”
Image (left to right): Sen Dog, B-Real

Cypress Hill, one of the leading hip hop figures in the early ‘90s, have been signed to BMG.

Their ninth album – and first in eight years – Elephants On Acid is due on September 28.

B-Real and Sen Dog rated as top MCs, and DJ Muggs as an inspired producer.

The band’s recordings have been streamed more than 500 million times and have sold almost 20 million records worldwide.

Elephants On Acid, produced by Muggs, comes 27 years after Cypress Hill’s debut self-titled album.

The title is to indicate how “weird” they want to keep their music.

Muggs, who came up with the title, had a dream in 2013 about a man with the head of an elephant having an out-of-body experience.

He then travelled the world collecting beats, recording in Egypt, Jordan and the Joshua Tree.

The new recording deal is the result of a joint pitch by BMG’s German and US frontline recordings teams.

Said Maximilian Kolb, director A&R recorded music BMG Germany, “We are delighted to be working with Cypress Hill.

“Not only did they arguably kickstart the whole Latino hip-hop movement, interestingly they created music which has as much resonance here in Germany as it has in the US, influencing a new generation of artists.

“Eight years since their last studio album, we are very excited at the potential for this new record.”

Tom ‘Grover’ Biery, EVP recorded music BMG US, added, “Few hip-hop artists are as remarkable as Cypress Hill.

“Elephants On Acid is yet another example of their enormous creativity and why they remain so vital today.”

Cypress Hill’s 1991 debut album sold more than two million copies in the US alone. And was widely copied by the hip hop fraternity.

The band’s second album Black Sunday (1993) debuted at #1 on the US Billboard 200 and achieved triple platinum status in the US, driven by crossover hits Insane In The Brain and Ain’t Goin’ Out Like That which influenced artists not only in hip-hop but in rock, indie and pop too.

On their last release Rise Up (released in Australia through Sony in April 2010) Cypress Hill collaborated with rock artists including Linkin Park’s Mike Shinoda and Rage Against The Machine’s Tom Morello.

Cypress Hill will tour the US, South and Latin America and Europe beginning in September.

The band last played Australia in December 2014.

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