Ausmusic T-Shirt Day Brought In Over $600K This Year
It’s official: Ausmusic T-Shirt Day was a record-breaker, raking in more than $600,000 for good causes.
The annual fundraiser took place Nov. 18, and, once again, encouraged music fans to show their love for their favourite artist by wearing a licensed t-shirt, and making a donation to Support Act.
This year’s efforts saw more than $600,000 collected for the music industry charity, up from a then-record $500,000-plus in 2021.
Over 700 fundraisers participated on the day, with support from across the country and every element of the industry, including peak, record labels and publishers, merch partners and retail, media companies, streaming platforms and more.
The scores are on the website’s leaderboard at ausmusictshirtday.org.au.
“We’re incredibly grateful to everyone who took part in this year’s campaign and to have the backing of the entire industry getting behind the cause,” comments Clive Miller, CEO of Support Act.
“From individual fundraisers to major corporations, everyone had a hand in making the day such a success and helping us achieve our goal of celebrating Australian music and raising funds to help music workers in need.”
As previously reported, the 2022 campaign was powered by dozens of personalities, including Chris Hemsworth, Jessica Mauboy, Darren Hayes, Casey Donovan and Kylie Minogue, for a campaign that ran online and on TV networks.
Miller paid thanks to partners ARIA and triple j, to Mushroom Creative House, which created the campaign pro-bono, to the artists “who took part in our ‘next level’ marketing campaign,” to Bree ‘Little Butten’ Buttenshaw for bringing Uncle Frog to life; and to the project’s premium t-shirt designers and partners, Love Police ATM and Gildan Brands.
“To Spotify, Meta, Southern Cross Austereo, Peach, The Music, The Music Network, The Chats, Sounds Australia, Wrangler, and our fundraising advisory committee, we thank you for your additional support,” he adds.
The Support Act website will stay open for several more weeks, with organisers hoping additional donations will see the final tally climb closer to the $750,000 target.
“With a number of events and activations still running, we expect to reach over $600,000 when all the counting’s done,” says Miller.
Visit ausmusictshirtday.org.au and supportact.org.au for more.