ARN introduces personalised audio advertising on iHeartRadio

ARN has become the first Australian radio broadcaster to offer personalised audio advertising.

The media company has launched AdsWizz technology across its digital music and radio streaming platform iHeartRadio, enabling ARN to modify audio advertising messages and offer clients tailor-made campaigns.

With more than 820,000 registered users and the launch of a new global app earlier this year, the announcement marks a significant milestone in the evolution of iHeartRadio in Australia.

“ARN, through iHeartRadio, can now offer one-to-one targeted audio advertising that can be personalised based on our listeners’ location, demographics, interests and behaviours,” said ARN CEORob Atkinson.

During the current launch phase, AdsWizz will draw on iHeartRadio’s listening hours to customise radio based on existing data. Advertising across iHeartRadio’s live radio will begin from the end of September.

From next week, advertisers can access audio streams, pre-roll video, companion banners and podcasts. To facilitate buy-side access, the AdsWizz platform will be programmatic from launch.

Data management platform LOTAME will provide support for AdsWizz to further strengthen its offering to the market. LOTAME is already integrated across ARN’s national KIIS, Pure Gold and The Edge network online sites.

AdsWizz CEO Alexis van de Wyer said: “We are thrilled to partner with ARN to bring the Australian audio market solutions designed to improve both the listener experience and the impact of audio advertising for the brands.

“AdsWizz programmatic solutions will cater to the growing appetite of many agencies, eager to start buying digital audio programmatically today.”