Adele’s ‘Hello’ sets new records

The anticipation has paid off. Adele’s new single and video,Hellofrom her forthcoming25album, has broken new records.

While the single stormed to #1 on the iTunes chart in 120 countries, the video smashed theVevo24 hour streaming record with 27.7 million views.The previous record was held by Taylor Swift’sBad Bloodwith 20.1 million views after its May 17 release.

On the morning of release,Hellohad 9 millionSpotifystreams.

In America it’s estimated to have sold 450,000 copies in its first two days of release. Its first week sales, ending October 29, will be announced on Monday November 2.

But already it looks like challenging the current one-week sales recordholder,FloRida’sRight Roundwhich in February 2009 shifted 636,000 downloads. Adele’s largest sales week for a song was byRolling In TheDeepwhichmoved 353,000 in May 2011.

The sepia-toned video shot on a farm in Quebec, featuringThe Wireactor Tristan Wilds as her on-screen boyfriend in a tale of a love gone bad, is actually about Adelehealing herrelationship with herone-timeestranged fatherMarc Evans.She reached out when she heard he had bowel cancer and wanted him to meethisgrandson.

Also causing an on-line stir is ahome-mademashupof Adele’sHellowith Lionel Richie’s hit of the same name.

The25albumis #1 in 93 countries on pre-orders alone. In the excitement over a new Adele release, 2011’s21albumhas shot back up the charts. It is Top 10 in nine countries including the US, UK, Brazil and Russia.

25will be released in Australia on Friday November 20 via XL Recordings / Remote Control Records.

Its track listing is:

1. Hello

2. Send My Love (To Your New Lover)

3. I Miss You

4. When We Were Young

5. Remedy

6. Water Under The Bridge

7. River Lea

8.LoveIn The Dark

9. Million Years Ago

10. All I Ask

11. Sweetest Devotion

Adele told the BBC she was not feeling the weight of expectation.“I feel like every album I’m ever going to write is always going to be following21,” she said. “No matter what this album does, my next record’s going to be following21.

“It’s phenomenal what happened with that – but it is a phenomenon. I can’t really include it in any expectations of anything I ever do again.”