Bring, One Green Bean and Havas team up as Vivendi Village
Universal Music Australia’s creative agency Bring, One Green Bean and Havas Media have teamed up to form the Vivendi Village creative team.
The group’s first campaign sees them team up with The Body Shop to raise awareness around homelessness. In doing so, they have worked with The Voice finalist Siala to cover Crystal Waters’ hit ’90s track ‘Gypsy Woman (She’s Homeless)’.
The campaign will run across The Body Shop’s social media accounts, as well as through a TikTok donation drive and Siala’s Spotify profile.
The Body Shop will also donate $0.03 from every purchase between October 26 and December 25, up to $35,000, to homeless charity Launch Housing.
Vivendi Village’s formation follows research conducted by Universal Music which found musicians drove eight times more engagement from their social content compared to other cultural figures.
“Having direct access into the creative team and smart thinkers at Bring (UMG), is offering one green bean’s clients a unique connection into music culture and the entertainment data that enables us to smoothly implement an idea like The Body Shop Australia and Siala partnership,” One Green Bean CEO Simone Gupta said.
Bring general manager Adam Ireland added, “By opening up progressive and alternative marketing strategies to brands, we are able to drive authentic consumer connections for clients through artist-led initiatives.”