News August 29, 2019

The Ticket Fairy partners with with Sydney’s Cities After Dark

The Ticket Fairy partners with with Sydney’s Cities After Dark

The Australian/UK advanced technology platform for the live event industry, The Ticket Fairy, is ramping up its presence in Australia and North America.

It is one of the partners of Global Cities After Dark 2019 to be held in Sydney on Friday, November 15.

It also signed a partnership with Player Omega, Inc. — a new, North American entertainment tour, celebrating the gaming and esports lifestyle.

It will over three years stage 30 events from November, made up of an assortment of music managers, venture capitalists, esports executives and led by Vans Warped creator Kevin Lyman.

Speaking on the company’s involvement in the Sydney event, ’s co-CEO and co-founder Ritesh Patel tells TMN, “It’s our way of bringing focus back to where we started, at a time where the live events industry in Australia needs the most support.”

Patel and fellow co-founder and co-CEO Jigar Patel started The Ticket Fairy in Sydney’s EDM scene before expanding operations in the northern hemisphere from London.

“We never stopped operations here but the focus has been on international expansion and research into the needs of the industry globally, as well as bringing in enough investment to build a world-class technology platform.

“Now we have that, it makes total sense to bring those resources back to Australia.”

The Ticket Fairy platform offers ticketing, marketing and event management to increase revenue, reduce financial risk, provide analytical data and mitigate resale fraud and scalping through a single, closed-loop primary and face-value secondary ticketing system.

Sydney When They Come Out At Night

Other partners for Global Cities After Dark are City of Sydney and the NSW government through Create NSW.

Explains City of Sydney councillor Jess Scully, “Global Cities After Dark is a powerful coming-together of knowledge from creative sector, entertainment and community change-agents from around the world, sharing strategies for building safe, vibrant nightlife with local communities.”

Led by event co-founder and global night mayor advocate Mirik Milan, international speakers include New York’s House of Yes’ creative director Kae Burke and diversity manager Jacqui Rabkin; Ben Van Houten from San Francisco’s Office of Economic and Workforce Development; Prof. Gesa Ziemer of HafenCity University Hamburg, city data scientist Holger Prang; and Judith Noijen from Amsterdam’s Jellinek, an expert health organisation specialising in alcohol, drugs and addiction.

The first round of Australian speakers include former Federal Police commissioner Mick Palmer; Australian Festivals Association and Fuzzy director Adelle Robinson; Drug Free Australia’s Gary Christian; Harm Reduction Australia president Gino Vumbaca; Unharm’s founder and executive director Will Tregoning; activist, DJ and event producer Ayebatonye Abrakasa; Oxford Art Factory’s Mark Gerber; Kensington Street’s Daria Grove and Division Agency’s Kiran Da Silva.

Sessions and workshops cover a hypothetical focused on harm minimisation, the complaint culture, policies that protect San Francisco’s $6 billion nightlife, city planning & creative space, solutions to challenges, and city planning for future nightlife precincts.

Related articles