The Brag Media
News August 9, 2021

The Voice opens to highest audience since 2016 season

Editorial Operations Manager
The Voice opens to highest audience since 2016 season

The Voice Australia debuted its 10th season last night to an audience of 1.329 million viewers across the five metro markets of Sydney, Melbourne, Adelaide, Perth and Brisbane.

With the addition of regional viewers, its total preliminary overnight number is 1.912 million.

This marks the show’s highest premiere since 2016, when it had 1.4 million metro viewers on launch.

The show first debuted back in 2012 on Channel 9 to 2.177 million metro viewers. Last year, it debuted on Channel 9 to 1.012 million in the cities, and 1.433 million in total.

This year, Channel 7 took the show off Channel 9’s hands and implemented judges Guy Sebastian, Jess Mauboy, Keith Urban and the UK’s Rita Ora.

In total people, the show was only behind Seven News, and managed to beat out the Tokyo 2020 Olympic Games: Closing Ceremony, which had 1.291 million in the cities and 1.723 million in total.

In the key advertising demographics of those aged 16 to 39 and 25 to 54, The Voice was third.

Channel 7 noted The Voice was the #1 entertainment program last night, with Seven Network’s director of programming, Angus Ross, saying it exceeded expectations.

“We’re very happy see the all-new The Voice hit the right note with viewers on its new home. It’s an incredible season full of star power and we’re looking forward to Australia meeting the next wave of homegrown artists ready to take on the world,” he said.

The Voice has also announced a spin-off show for later this year, The Voice: Generations. 


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