Sync Watch: QBE Insurance ’jumps around’ again, while SoundSauce Licensing work hard for Aussie cycling brand
House of Pain xQBE
Brand / Production:QBE Insurance’s ’Bounce 2018’ campaign
Artist:House of Pain
Track: ’Jump Around’
Writers:Muggerud/Appell/Mann/Nelson/Relf/Schrody
Publisher / Label:Tommy Boy Music (WMG) / UMPG, Warner and BMG
Renewed for another great year, QBE have once again licensed the iconic ‘Jump Around’ by House of Pain for their 2018 ‘Bounce’ campaign. The tagline is ’because you never know which way life will bounce!’
Hall & Oates xFoxtel
Brand / Production: New season promo for Selling Houses Australia
Agency / Music supervisor:Sound Sauce
Artist:Hall & Oates
Track: ’You Make My Dreams’
Writers:Daryl Hall, John Oates, Sara Allen
Publisher / Label:Sony Music / Warner/Chappell and BMG Rights
Imagine Dragons xChannel Nine
Brand / Production: New season promo for Channel Nine’s Wide World of Sports and NRL coverage
Agency / Music supervisor: Channel Nine
Artist:Imagine Dragons
Track: ’Whatever It Takes’
Writers:Ben McKee, Dan Reynolds, Daniel Platzman, Joel Little, Wayne Sermon
Publisher / Label:Sony/ATV Australia / UMPG
Sony/ATV Australia’s synch & licensing team pitched “Whatever It Takes” to the Channel Nine team for the network’s slate of sports and NRL promos on behalf of their Grammy Award-winning songwriter/producer Joel Little.
Dave Crowe xMedibank
Brand / Production:Medibank ’Is Health Insurance ’Better’?’ promo
Agency / Music supervisor:Level Two / TBWA Melbourne
Artist:Dave Crowe
Track: ’My Sun’
Publisher / Label:Gaga Music
This is a rollover which was originally synched in 2016.The video forms part of a fully integrated campaign dubbed ’Medibank 100’, which also includes interactive tools, short and long-form video and written content, and a range of digital and broadcast executions.
The KVB xAttaquer
Brand / Production:Launch ofAustralian cycling brand Attaquer’s new cycling kit
Agency / Music supervisor:SoundSauce Licensing and SPLINTR
Artist: The KVB
Track: ’Always Then’
Writers:Nicolas Wood and Kathryn Day
Cult Australian cycling brand Attaquer is synonymous with quality and style and needed to launch its groundbreaking new cycling kit. As they draw inspiration outside of cycling such as arts and music partnered with SPLINTR who are known for “outside the box” mindset. Luke the director felt The KVB represented the style and edginess of brand and contacted SoundSauce Licensing to track down owners and clear the song. The kit sold out in 24 hours proving the right song as background to a brand campaign is a successful partnership.