Spotify users spend 9x as long on Spotify than Facebook

Nine out of 10 Australian users of Spotify’s freemium model are happy to be served ads, and users worldwidespend over nine times as long per day on Spotify than Facebook.

Spotify unveiled research yesterday as part of its latest 'Are You A Spotify Genius' infographic, created to show the benefits of free-tier streaming for advertisers and how it combats Australia’s current digital piracy battle.

The research claims 94% of its Australian free users believe it’s fair to be served ads in return for artist revenue and free access.

The research also found Australians average 145 listening minutes per day on the music service and that it doesn’t have an age demographic: A total of 78% of Spotify users are under 34-years-old and about one in three new Spotify users are over 35.

Spotify has also said they’re “well educated” with 2013 research (via a YouGov Spotify Consumer Insights study) revealing 49% of Spotify users have completed a university degreeandusers of its free service have higher incomes, on average, than the general population.

Kate Vale, managing director, Spotify Australia and New Zealand, said in a statement: "Spotify offers brands the ability to connect with a uniquely passionate, always-on audience, on an advertising platform offering 100% viewable ad impressions and world-beating quality content. Our audience understands that listening to a campaign message in return for unbeatable free content, so that artists can get paid, is a great exchange."