More artists get access to Spotify’s looping visuals feature Canvas
More artists are getting access to Spotify’s Canvas tool, which it launched in beta last year.
It allows them to add 3 to 8-second looping visuals to their music on the streaming service, rather than just a static boxed singles or album artwork.
There are three loops on the mobile app: The Continuous, the Hard Cut and the Rebound.
It helps bring songs to life as far as fans are concerned, and “increased streams by up to 120% and saves by up to 114%, in addition to lifts in artist profile visits and shares,” Spotify says.
After celebrity names as Billie Eilish, Taylor Swift, Celine Dion, Flying Lotus and Bon Iver were invited to test it, the platform now asks some of the most active users of Spotify for Artists to come on board.
Aside from the increase in their profiles, Canvas provides data to alert artists to how their fans are using the views.
The company said, “Through the expanded beta, we hope to inspire artist teams to treat Canvas as a critical and unique part of their release strategy.
“However, it’s not just for new releases — once in the beta program, artists can express themselves across their entire catalogue by adding a unique Canvas to any track or album.”
One of 10 tips for artists from the platform to get the best out of the feature is “try creating a theme or narrative that crosses an entire album” such as having a different video loop for each track that, when played in sequence, creates a story of series of connected visuals.”
It suggests checking out ‘Tangerine Dream II’ by Alex Wiley as a good example.
Spotify hints that eventually, the feature will be available to everybody.