Spotify Releases New Discovery Tool Featuring Canvas Visual Loops
Spotify users in Australia, New Zealand, the U.K., Ireland and Canada now have access to a new discovery tool.
Users will be now able to find new music and watch Canvas visual loops – described as “album artwork for the streaming age” – via a personalised feed.
The new feed will live on the home screen of the mobile app.
To navigate the feed, users will scroll up or down through their personalised picks to hear a preview and see the visual loop for each song.
If they like what they see and hear, they can add the song to one of their playlists or follow the artist, all within the same discovery tool.
The function will also enable users to share the Canvas loops on social media. Songs can be shared to social channels directly from the feed, with the Canvas loop then playing in the background of users’ stories.
Updates from Spotify will offer up to 15 fresh recommendations per day.
Spotify said when it comes to music discovery, it is always offering new experiences.
“Whether you want to get a glimpse into the creator’s mindset or learn more about the story behind the song, with this new Beta test, we want to help you get closer than ever before to your favourite artists,” the streaming giant said.
The new discovery tool went live on Spotify in Australia over the weekend.
Last month, Spotify revealed over 1,000 artists are now making more than $1 million from the platform. Data from its Loud & Clear campaign showed it had paid US$ 7 billion to the music industry, a number which it said had increased 110% over the past five years.
In February, the streaming giant had 180 million subscribers and monthly user count of 406 million.