Songtradr’s New ‘Smart Sync’ to Track Music Catalogues

Los Angeles-based Australia tech company Songtradr has introduced a new digital rights management tool aimed at tracking, controlling and monetising music catalogues.

It says Smart Sync is “the most advanced digital rights management technology on the market”, and allows labels, publishers, and production music libraries to seamlessly manage their music for global sync across digital platforms, including YouTube, Facebook, Instagram, and TikTok. 

CEO Paul Wiltshire explains the tool was designed to counter how music rights use and licensing is becoming far more complicated, and labels, publishers, and production music libraries don’t have the time to do it manually at scale.

“The complexity of new digital environments such as gaming, web 3 apps, and social media networks often require integrated solutions,” Wiltshire notes.

“For example, content (containing music) can travel rapidly from a game environment to a platform like YouTube via user-generated content creation.

“Before Smart Sync, there has been no automated solution to properly manage music use claims/releases by rights holders who may be required to grant licenses to both the game and its users on YouTube.”

Rightsholders can monitor digital music use, manage claims and releases on digital platforms, and manage rights issues, such as missing information or ownership conflict.

They can view detailed performance insights as audience demographics, territories and top-performing tracks, and license music to Songtradr’s customer base of content creators, businesses, games, apps, platforms and brands.

The key to Smart Sync is its next-generation watermarking technology. Its outcome, Songtradr, claims is three-fold.

It  “solves inherent licensing challenges faced by video games and digital platforms”.

It will expand revenue potential for music rights holders “allowing licensing at an unprecedented scale”.

The feature also provides catalogues with direct access to global brand sync opportunities through its divisions as Big Sync Music and MassiveMusic.

“Songtradr is the bridge that connects rights holders to any music user in the world using technology to simplify and automate complex and high volume licensing transactions, which is why we developed Smart Sync,” Wiltshire sums up. 

Smart Sync comes after Songtradr acquired German AI metadata and music search company Musicube in June, gaining access to more than 50 million song titles.