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Chart Analysis February 3, 2016

Social Media 50 Chart Wrap: Selena Gomez moves higher up the charts

As per usual Justin Bieber and Taylor Swift are the king and queen of social media,holding onto their #1 and #2 spots in The TMN Social Media Daily 50 this week.

Katy Perry takes our #3 spot but not for long, it seems Selena Gomez has been flirting with the #3 spot on and off this week, today coming in at #4. Gomez maintains a strong daily average of 9.4% engagement with a 5.27% category average for the International Chart.

Her most active channel of communication to fans is Twitter at 9.11% engagement, although Instagram has her largest audience. Gomez has her highest engaged audience on YouTube with 62,092,247 activities tracked over a seven-day period.

Selena Gomez has a combined following of over 110 million people, with that in mind I think it’s safe to say that she will be sticking around in the Top 5 for quite some time.

Kanye West and Maroon 5 are going head to head with their weekly averages, again – but nonetheless the two have both shifted up the social ranks. While Kanye mainly does it on his website, Maroon 5’s engagement comes from their YouTube channel.

Kanye West engages a far higher percentage of audience per day at 84.7% compared to Maroon 5 at 21.05%, with majority of this coming from his Twitter page at 91.23% (we all know how Kanye loves his tweets) compared to Maroon 5 at just 0.45%.

Following Kanye’s Twitter beef with Wiz Khalifa this week, Twitter revealed histweets were seen more than 400 million times on Monday.There was also more than6.5 million tweets sent about the pair’s dispute on Twitter.

When it comes to Facebook, Kanye has a higher audience per day at 0.11% compared to Maroon 5 at 0.02%. However, Maroon 5 is ranked higher on Facebook with more engagement and a larger audience.

Kanye West has a larger daily audience but Maroon 5 generates more valuable engagement, which is why they are ranked higher. The main difference between the two is Kanye’s Twitter account. If Maroon 5 worked on building their Twitter engagement they could be miles ahead of Kanye.

Maroon 5 have a larger combined audience of nearly 25.3 million, 22% larger than Kanye’s, which has approximately 21 million. The question is will this all change once Kanye drops his new album Waves? The title most defiantly suggests so.

BrandDatachartsare based on 41 weighted engagement events across 5 channels – website, Facebook, Instagram, Twitter, YouTube – any social media that accounts for more than 2.5% of the world’s traffic.For further details and charts on radio and streaming, visitwww.branddata.com.

Click hereto view all this week’s charts, including our HOT100 national airplay (by genre & state), iTunes, Spotify, Shazam, ARIA, AIR & AMRAP.

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