SCA ends year on Digital high

SCA has ended the year on a Digital high, claiming the top in the radio category with Nielsen’s Market Intelligence data for November 2015. It see’s SCA digital assets as the #1 radio group across unique browsers and unique audience for the eleventh time straight this year.

SCA’s Chief Digital Enablement Officer, Vijay Solanki says,“We’re thrilled to end the year with a clear lead across all our digital platforms.Winning eleven out of eleven months of Nielsen’s Intelligence data in 2015 is exciting. But t’saboutmore than just the digital numbers, it’s important that the associated commercial value is clear to both our clients and our business. We’ve seen strong commercial growthin digitaltoo. This success is a result of our strategy to commit to ensuring digital is a core competency across the entire business.”

SCA say they are demonstrating their commitment to digital immersion, with Vijay Solanki leading SCA’sproducthackathon ‘Spark’ events in Sydney and Melbourne. Generating over 70 ideas, content and sales teams have come together with software developers and digital designersto build working models often as an app.

Solanki said;“The result is a series of amazing prototypes,digital contentconcepts,digital tools for salesand more.Some of theseconcepts and products will become reality. This ‘hackathon’methodology is brilliant for tackling client challenges especially with digital and integrated briefs.It’s aperfect platform for digital transformation.”