The Brag Media
News April 6, 2021

Major promoters swing support behind Roady4Roadies

Major promoters swing support behind Roady4Roadies

Four of Australia’s biggest promoters – Frontier Touring, Chugg Entertainment, Live Nation and TEG Dainty – will band together for road crew fraternity on Roady4Roadies this Sunday (April 11).

The promoters will donate tickets for any road crew member or their families who can’t purchase tickets for the event across 10 cities around the country.

“We couldn’t do what we do, and artists and fans wouldn’t have great experiences together, without the invaluable team behind the scenes who just get the job done,” Live Nation Asia-Pacific president Roger Field said this morning.

“In the toughest time for our industry, Roady4Roadies is playing a critical role in connecting with and checking in on crew.”

Industry stalwart Michael Chugg urged everyone to support Roady4Roadies.

“In these hard times it’s important we support the thousands of crew that make it happen for us while they are going through very, very hard times,” he said.

Coordinated by CrewCare, Roady4Roadies is a day for crew, and musicians who work with them, to reconnect with colleagues, friends and family, support each other and acknowledge their resilience throughout such trying times.

The day begins with the Roady4Roadies Walk (a leisurely 3-4kms) culminating in family activities and performances at entertainment precincts.

All walk participants receive a free t-shirt and face mask, with sunscreen and bottled water available along the route.

The aim of Roady4Roadies is to bring public awareness to the technical and creative skills required to get concerts going, and to raise desperately needed funds to help those in crisis.

Tickets are $30 plus BF (includes t-shirt and face mask) and are on sale now.

This year’s ambassadors are Icehouse, Missy Higgins, Vika & Linda Bull, Paul Dempsey, Something for Kate, Brian Ritchie of Violent Femmes, Catherine Britt, The Badloves and King Canyon.

“I’m in endless awe at the professionalism of music crew, how hard they work and the standard they work to,” Missy Higgins said.

“Us artists literally could not do what we do without a highly skilled team of men and women behind the scenes making it all happen.

“But it’s a really tough job, working crazy long hours and away from home months at a time. It takes its toll on mental and physical health.

“Then throw into the mix the past year with restrictions on live events, it’s just been devastating for so many music workers and their families who suddenly found themselves unable to make ends meet.

“We need events like Roady4Roadies more than ever right now, so we can show our support and raise some much-needed funds for these amazing men and woman who’ve always been the backbone of what we do.”

Higgins is one of those performing on the day.


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