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News March 10, 2022

Radio Ratings: See all the results from Survey 1 here!

Senior Journalist, B2B
Radio Ratings: See all the results from Survey 1 here!

The first radio ratings of 2022 are here!

Stay tuned for more analysis and updates from TMN’s Vivienne Kelly, throughout the morning.

SYDNEY:

#1 FM Overall: KIIS 1065 (8.8%)*
#1 AM Overall: 2GB (13.8%)
#1 FM Breakfast: KIIS’ Kyle & Jackie O (10.6%)
#1 AM Breakfast: 2GB’s Ben Fordham (19.0%)
#1 FM Drive: KIIS’ Will & Woody (9.1%)*
#1 AM Drive: ABC’s Richard Glover (8.9%)

Biggest Mover Up: triple J (+1.1)
Biggest Mover Down: 2GB (-0.7)

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It was a mixed bag for Sydney’s music stations this survey.

The biggest mover was the ABC’s youth station triple j, likely benefiting from the hype around the Hottest 100 Countdown, which went to air during the survey period on January 22.

ARN’s KIIS also nudged up slightly, up 0.5 share points to an 8.8% share. This, combined with a fall in ARN stablemate WSFM’s share to 8.4%, put KIIS back on top of the FM pile in Sydney.

The only other music station to increase its share was Southern Cross Austereo’s (SCA) 2DayFM which recently changed its music strategy in a bid to skew slightly older. The station is now attempting to sit above the likes of Nova 96.9 and KIIS, but below smooth and WS.

It increased from 3.8% last survey to 4.2% this time around, a jump of 0.4.

Nova, meanwhile, remained steady on 6.8%.

Sydney’s other music stations all suffered a fall.

Nova’s smooth was down 0.2 points to 7.7%, WS was down 0.4 to 8.4%, and Triple M was down 0.3 to 4.6%.

Triple M in particular appears to be in strife, with its Breakfast show dropping 1.0 down to just 3.6%. This places it only marginally above SCA stablemate 2DayFM, which jumped 0.6 points to 3.3% with The Morning Crew with Hughesy, Ed & Erin. 

Despite the jump for The Morning Crew on 2DayFM, the show is still under-indexing compared to the station’s overall share.

Triple M’s Breakfast show has in recent years been helmed by Lawrence ‘Moonman’ Mooney, however he abruptly departed in November last year. It’s understood that legal action between Mooney and his former employer is ongoing.


MELBOURNE:

#1 FM Overall: GOLD (11.5%)
#1 AM Overall: 3AW (15.9%)
#1 FM Breakfast: GOLD’s Christian O’Connell (9.7%)
#1 AM Breakfast: 3AW’s Ross & Russel (22.5%)
#1 FM Drive: GOLD’s Dave ‘Higgo’ Higgins (11.5%)
#1 AM Drive: 3AW’s Tom Elliott (13.4%)

Biggest Mover Up: triple j (+1.8)
Biggest Mover Down: ABC Melbourne (-2.7)

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It was a good survey for music stations in Melbourne.

The biggest beneficiary of easing lockdowns and summer listening patterns appears to be triple j, much like in Sydney. The Hottest 100 Countdown helped the station jump 1.8 share points to 6.3%.

The other big winner was ARN’s GOLD 104.3, which increased its share by 1.4 points to 11.5%. The station is still some distance from the dominating AM station 3AW which sits on 15.9%, but well ahead of its FM competitors.

GOLD also dominated the FM stations in Drive. Dave ‘Higgo’ Higgins took over the slot this year, replacing Gavin Miller. The station now boasts an 11.5% share in Drive, well ahead of closest FM competitor Nova, which jumped 2.1 to 9.1% with Kate, Tim & Joel. 

Yesterday, a former programmer told The Music Network that GOLD was sitting in a sweet spot with a great Breakfast show The Christian O’Connell Show, a strong music proposition and “no real turn-off factor”.

It was also a good survey for SCA’s Fox, which jumped 1.2 points from 6.6% to 7.8%. SCA stablemate Triple M nudged up slightly from 4.8% to 5.0%.

Nova 100, meanwhile, climbed 0.9 to 7.1%, and KIIS 101.1 was up 0.7 to 6.3%.

Even the revived Magic 1278 was up – climbing 0.4 points to a 1.4% share – as was 3MP (up 0.4 to 1.3%).

Only NOVA Entertainment’s smooth 91.5 suffered a fall, down 0.7 to 7.3%.

In Breakfast, a former programmer had predicted that Nova’s Chrissie, Sam & Browny would be the beneficiaries of KIIS’ slow start to the year with co-host Jase Hawkins on leave.

Both Nova and KIIS jumped in Breakfast though.

Nova’s Chrissie, Sam & Browny climbed 1.4 to 7.5%, while KIIS’ Jase & Lauren (featuring Byron Cooke for much of the survey period) also climbed 1.4 to 6.4%.

Fox’s Fifi, Fev & Nick was up 0.9 to 7.5%, and The Christian O’Connell Show on GOLD soared 1.7 to 9.7%.

The only fall in Breakfast for FM music stations was Triple M’s The Marty Sheargold Show, down 0.6 to 4.0%.


BRISBANE:

#1 FM Overall: Nova 106.9 (10.8%)*
#1 AM Overall: 4KQ (9.4%)
#1 FM Breakfast: Nova’s Ash, Luttsy & Susie O’Neill (10.7%)*
#1 AM Breakfast: ABC Brisbane’s Craig Zonca & Loretta Ryan (13.2%)*
#1 FM Drive: Nova’s Kate, Tim & Joel (13.3%)
#1 AM Drive: ABC Brisbane’s Steve Austin (9.2%)

Biggest Mover Up: ABC Brisbane (+1.7)
Biggest Mover Down: KIIS 97.3 (-2.7)

Click to enlarge

The Brisbane radio market has kicked off 2022 with a bit of a shake-up.

Unlike Sydney, Melbourne, Adelaide and Perth – where triple j had an increase in share – the Hottest 100 Countdown appears not to have had a positive impact in Brisbane.

The youth-focused ABC station actually dipped slightly by 0.1 to an overall 6.3% share.

The biggest dip, however, came from last survey’s market leader KIIS 97.3.

The station recently rebranded, adding the KIIS moniker to its branding in front of the legacy ‘97.3’ name.

It also recruited former Nova 106.9 anchor Kip Wightman to replace the outgoing Bob Gallagher, transforming the Robin, Terry & Bob show into Robin, Terry & Kip. 

The station overall fell 2.7 points to an 8.5% share, and in Breakfast it was down 1.4 to 9.8%.

This enabled Nova to get back on top both overall and in Breakfast.

The station climbed 1.1 to an overall 10.8% share, while Ash, Luttsy & Susie O’Neill remained steady on 10.7%.

4KQ, meanwhile – which ARN is looking to sell following the acquisition of Grant Broadcasters and its stations – suffered a fall of 1.2 to 9.4%.

The station is currently part of ARN’s Pure Gold network, however remains an AM station.


ADELAIDE:

#1 FM Overall: Mix (11.2%)
#1 AM Overall: ABC Radio (12.4%)
#1 FM Breakfast: Triple M’s Roo, Ditts & Loz (9.8%)
#1 AM Breakfast: ABC Adelaide’s Stacey Lee & Nikolai Beilharz  (18.8%)
#1 FM Drive: Nova’s Kate, Tim & Joel (12.8%)
#1 AM Drive: ABC Radio’s Jules Schiller (10.7%)

Biggest Mover Up: triple j (+2.1)
Biggest Mover Down: Triple M (-1.5)

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The two big winners in Adelaide this survey were triple j and SCA’s SAFM.

Triple j was up 2.1 share points to 7.0%, while SAFM climbed 1.1 to 8.5%.

Yesterday, a former radio programmer told TMN SAFM would likely be the beneficiary in Adelaide as Mix 102.3 grappled with both behind-the-scenes and talent changes.

Mix did manage to climb slightly though. The station was up by 0.3 taking its share to 11.2%, but its new Breakfast show with Ali Clarke did suffer, falling 0.9 to 8.1%.

Triple M’s Breakfast show Roo, Ditts & Loz also suffered a fall, dropping 2.4 points to 9.8%.


PERTH:

#1 FM Overall: 96FM (13.6%)*
#1 AM Overal: 6PR (7.8%)
#1 FM Breakfast: Nova’s Nathan, Nat & Shaun (14.4%)
#1 AM Breakfast: ABC Perth’s Tom Baddeley (10.3%)
#1 FM Drive: Nova’s Kate, Tim & Joel (15.3%)
#1 AM Drive: 6PR’s Oliver Peterson (6.1%)

Biggest Mover Up: 96FM (+2.9)
Biggest Mover Down: ABC Perth (-1.3)

Click to enlarge

Music stations in Perth had a solid survey.

The biggest climb was 96FM, back on top after a 2.9 increase to 13.6%.

96FM has led the Perth market in some recent surveys, however the market is traditionally dominated by Nova 93.7.

Nova led the pack last survey with 12.6%. Its 0.6 climb this time around to 13.2%, however, wasn’t enough to counteract 96FM’s massive leap.

SCA’s stations also increased their share. Mix 94.5 – now part of the Hit Network – was up 0.2 to 12.2%. Triple M, meanwhile, edged up 0.6 to 5.9%.

The ABC’s triple j followed the likes of Sydney, Melbourne and Adelaide with an increase thanks to summer listening habits. The station was up 0.8 to 7.7%.

Despite losing the overall ratings mantle, Nova remained on top in Breakfast, with the dominant Nathan, Nat & Shaun climbing 1.7 to 14.4%. The station was also on top in Drive, with Kate, Tim & Joel commanding 15.3%, up 1.9.


Stations and shows marked with an asterisks [*] signal a change from the last survey.

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