BMG and Suno Announce Global Strategic Alliance

BMG and Suno have announced a global alliance. 

The partnership between BMG and one of the leaders in AI music creation tools “establishes a strategic framework covering BMG's recorded and music publishing repertoire,” according a press release.

The newly announced deal is part of Suno's upcoming launch of its first music model developed in partnership with the music industry.

“Together, the companies will develop entirely new music experiences that reimagine how artists and fans can connect. The agreement ensures that BMG artists and songwriters who choose to participate have their rights protected and are compensated for their music, while also settling prior use of BMG recordings and publishing works,” the press release adds.

Suno co-founder and CEO Mikey Shulman believes “the future of music will be more participatory, creating entirely new ways for artists and fans to connect.”

“Building that future responsibly means working directly with the people who make music and the companies that represent them,” Shulman says. “Together with BMG, we can develop new experiences that give artists and songwriters real choice, generate new revenue, and make music a bigger part of people's lives.”

Celine Joshua, EVP, Global Marketing & Streaming, BMG, adds: "The future of AI in music will be defined by whether artists and songwriters remain at the centre of the opportunity and share in the value it creates. Choice is the guiding principle.

"This agreement establishes strong protections, clear economies, and new creative possibilities for artists and their fans. 

“As we enter the era of creation, we look forward to shaping that future together with our creators and Suno.”