Believe's TuneCore Switches Stance & Locks in Partnership With Suno

Global artist development company Believe has entered a “strategic partnership" with AI music platform, Suno.

Announced on Wednesday, the deal covers Believe's artists and TuneCore - its platform for self-releasing artists - for them to be included in new music models that Suno is launching. 

A press release issued by the companies states that “ artists who consent to participate will be compensated for their music and their rights will be protected. They will also benefit from Suno's training protections and recently announced transparency tools and download limits.”

All tracks created by artists using the new model will then be eligible to distribute through Believe and TuneCore.

It comes only months after Believe blocked the distribution of Suno's existing model in April. 

“For 20 years, we have been helping artists and labels reach their full potential, and increasingly that means working with new technology like AI, while ensuring that responsible innovation translates into greater opportunities and value-generation for artists," Denis Ladegaillerie, Founder and CEO of Believe, said.

“The partnership we worked on with Suno for Believe and TuneCore unlocks powerful tools for all artists and labels. It now gives them a meaningful choice over how they can participate, protect their rights and enables them to share the value created by innovative responsible AI technologies.”

Mikey Shulman, CEO of Suno, added: “We have always shared a common goal with Believe to support independent artists at all stages of their careers. This partnership will significantly expand opportunities for independent artists, giving them access to creative tools, new paths to distribute their music through Believe and TuneCore, and more exposure.

“We’ve been laying the foundation for the next generation of Suno, strengthening our safeguards, expanding our industry partnerships, and learning from artists testing our upcoming music models. We’re thrilled to work with Believe on innovative product experiences that will give their artists new ways to earn and build even deeper connections with their fans.”