Moshtix launches social ticketing portal Streetix

To solve the headache of manually administering hard tickets sold ‘hand-to-hand’, Australia’s The Ticket Group’s live music brand moshtix has launched a new ticketing portal Streetix.

It was built in-house with input from Australian festival organisers and venues on what they needed to grow their business and make transactions easier. It was also designed to work alongside the moshtix platform which has a claimed 1 million subscribers.

According to The Ticket Group, the new online system can drive online ticket sales and data capture by harnessing the huge peer-to-peer online ticket market. Festival, venue and event promoters can engage with those “super fans” who want to make extra cash by selling tickets to their friends and other social contacts. Streetix tracks the social sharing of events and rewards each ticket sale with a commission based on points, prize or cash.

There will no longer be any need to chase cash or physically drop off tickets. All this is done online.

Streetix. can be customised with features like ‘Set & Forget’ commissions for ticket sellers and automatic one-click payouts; competitive sales leader boards and rewards set at custom benchmarks. It also offers sales transparency in real-time with consolidated reporting across all ticket sales.

In addition, Streetix includes a notification centre for announcements, team management hierarchy and an electronic tax form complete with digital signature tool.

The Ticket Group’s CEO Harley Evans said the new software “will literally save so much time and resources for those dealing with tedious hard ticket distribution and reconciliation, and equip event organisers and venues with a unique tool to harness the potential of the huge ‘peer-to-peer’ market.

“The hard ticket market has been a tough one to crack because of its offline reliance on social influencers and key community leaders. We’re taking that same framework and bringing it online, to not only track and report sales in real time, but to also incentivise and reward these members, whether they’re street team promoters or super-fans turned brand ambassadors.”

He doesn’t think that Streetix will eliminate hand-to-hand ticket selling but provide a new option to tap into its potential. He expects to add more features over the next 12 months as his company gets more feedback from venues and events.

One of its early adopter Goodlife Festival, found that using the software increased sales and connected with a key part of its audience.

Said the festival’s Director, Paul Barbaro, “The viral and social marketing opportunities it offers have significantly broadened our reach and made our lives a hell of a lot easier, as well as those that use the platform.

“What’s also been outstanding is moshtix’s ability and appetite to develop the platform to suit our needs. Having their development team here on the ground in Australia is terrific.”