YouTube Music boss Lyor Cohen bound for virtual ARIA Week
Digital panels, a COVID-safe Nova Red Room, a tie-in with Ausmusic Month, prizes for the most innovative ideas, and an extension of the partnership with Mitsubishi Motors.
The two digital interviews series are Access All ARIAs and ARIA Masterclass.
Access All ARIAs (November 18—22) is hosted by Ruby Miles and Jeremy Dylan and will highlight the musicians who are nominated.
These episodes will be released on ARIA’s YouTube Channel from November 18.
ARIA Masterclass (November 23 & 24), usually for invited industry guests only, will be filmed remotely and offered to the public.
The lineup includes YouTube Music’s Lyor Cohen and Tuma Basa, and ARIA CEO Dan Rosen with an update on the how the recording sector is performing.
A remote roundtable with managers of ARIA nominated acts is also scheduled, and a conversation involving this year’s ARIA Hall Of Fame artist.
ARIA Masterclass panels will be released on ARIA’s YouTube Channel from November 23.
Nova’s Red Room returns for an ARIA Week Edition with showcases from Sony Music Australia’s Jessica Mauboy, Guy Sebastian, Ruel and Amy Shark.
These performances will be presented by Mitsubishi Motors and NOVA Entertainment.
Mitsubishi also supports the November 17 invite-only Women In Music champagne breakfast.
ARIA Week is also supported by the NSW Government through tourism and major events agency Destination NSW, and the Phonographic Performance Company of Australia (PPCA).
This year’s ARIA Week introduces the AIM Hackathon, run by the Australian Institute of Music, with $5,000 in cash prizes for the most innovative ideas in the industry.