News October 27, 2020

YouTube Music boss Lyor Cohen bound for virtual ARIA Week

YouTube Music boss Lyor Cohen bound for virtual ARIA Week

Digital panels, a COVID-safe Nova Red Room, a tie-in with , prizes for the most innovative ideas, and an extension of the partnership with Mitsubishi Motors.

These are some of the changes and events as returns for its eighth year from Thursday, November 5 in the run-up to the with YouTube Music.

The two digital interviews series are Access All ARIAs and .

Access All ARIAs (November 18—22) is hosted by Ruby Miles and Jeremy Dylan and will highlight the musicians who are nominated.

These episodes will be released on ARIA’s YouTube Channel from November 18.

ARIA Masterclass (November 23 & 24), usually for invited industry guests only, will be filmed remotely and offered to the public.

The lineup includes YouTube Music’s Lyor Cohen and Tuma Basa, and ARIA CEO with an update on the how the recording sector is performing.

A remote roundtable with managers of ARIA nominated acts is also scheduled, and a conversation involving this year’s artist.

ARIA Masterclass panels will be released on ARIA’s YouTube Channel from November 23.

Nova’s Red Room returns for an ARIA Week Edition with showcases from ’s Jessica Mauboy, Guy Sebastian, Ruel and Amy Shark.

These performances will be presented by Mitsubishi Motors and .

Mitsubishi also supports the November 17 invite-only Women In Music champagne breakfast.

ARIA Week is also supported by the NSW Government through tourism and major events agency Destination NSW, and the Phonographic Performance Company of Australia (PPCA).

This year’s ARIA Week introduces the AIM Hackathon, run by the Australian Institute of Music, with $5,000 in cash prizes for the most innovative ideas in the industry.

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