The Brag Media
News March 27, 2024

Lemon Tree Music Outlines ‘Vision of Growth,’ Promotes Kristie McCarthy & Krystal Hingston

Senior Journalist, B2B
Lemon Tree Music Outlines ‘Vision of Growth,’ Promotes Kristie McCarthy & Krystal Hingston

As business grows, and its roster of artists continues to flourish, Lemon Tree Music promotes several key employees.

Confirmed today (March 27), the independent artist management company creates two new executive positions, marking a “significant milestone” for the business as it enters its “next chapter.”

Rising up the ranks at LTM is Kristie McCarthy, now head of artist management, and Krystal Hingston, named as head of operations and projects.

“We’ve got a strong vision of growth for our company’s future; it feels good to be promoting internally into these new executive positions,” says founders/ directors David Morgan and Regan Lethbridge. “Kristie and Krystal have proven themselves time and time again and we’re excited to see them grow in the new roles.”

The changes keep coming with the promotion of Olivia Smart, who steps into day-to-day management.

The announcements cap a flurry of activity across LTM’s growing artist roster, and comes just hours after Tones And I scooped the global award at the 2024 Shure Rolling Stone Australia Awards, presented Tuesday (March 26) at the Ivy in Sydney.

Tones has been on fire of late. The one-time Rolling Stone AU cover star opened for Pink’s record-busting, 20-stadium date Summer Carnival tour across Australia and New Zealand, which shifted more than 900,000 tickets — by some distance the biggest box-office tour by a solo female artist.

Also, Tones’ smash hit “Dance Monkey” recently surpassed three billion streams on Spotify, making her the first female artist – and first artist from outside the U.K. and North America – to bag that milestone. The multiple-award winning song has accumulated more than 10 billion streams across all platforms.

LTM artists Budjerah and Kita Alexander were among the nominees unveiled for the 2024 Shure Rolling Stone Australia Awards, while LTM’s staff have been recognised by the industry, with senior artist manager Elise Naismith (who represents Kita Alexander) highlighted by The Music Network in its “Hottest 100 Australian Managers” list for 2023.

The seeds for the company — which takes its name from a favourite old rehearsal space in Lemon Tree Bay, New Zealand — were planted back in 2013 when Bonjah bandmates Morgan and Lethbridge took on management for Pierce Brothers.

Looking ahead, the LTM team is coordinating a wave of releases and performances from the likes of Kita Alexander, Garrett Kato, Battlesnake, Tash Sultana and, of course, Tones, who has a new album on the way.

“There’s an incredible team of individuals, who together achieve outstanding results for our clients around the world,” comments Morgan and Lethbridge. “We are only 11 years in as a company but feel more excited about the future than ever. Bring on the next chapter of Lemon Tree Music”.


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