News October 27, 2015

Heatseeker: Madison Beer, Melodies

Madison Beer is a typical 14-year-old New Yorker, she likes hanging out with friends, going to the mall and singing. On Sundays she goes to the movies with friends and Instagrams selfies. Why are we bothering you with news of a 14-year-old? The thing is, Madison’s selfies go out to over half-a-million Instagram followers and a quarter of a million Twitter followers (strangely enough, she barely exists on Facebook). She’s also caught the attention of Huffington Post, Billboard, MTV and Teen Vogue among others. Why?

The attention can be traced to a tweet from Mr. Justin Bieber midway through last year after ‘discovering’ Beer online singing an Etta James cover. Bieber tweeted: “Wow, 13 years old, she can sing. Great Job. #futurestar” and linked to the video.

Flash forward one year and Madison has been picked up by star creator and manager of Bieber, Scooter Braun, and signed to Island Def Jam, with a debut record in the works. Upon the release of the video for her new single Melodies, another Tweet from Bieber helped the video rack up 500,000 views in 24 hours. Beer’s video quickly amassed a whopping 2.09 million views in just over two weeks. Evidence of the eruption can be seen in this link from Google Trend.

Bieber, who also features in the video, has been responsible for one other artist explosion (Carly Rae Jepsen) and if that’s anything to go by, we’re in for a lot much from this young lady.

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