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News June 15, 2020

J Balvin launches colourful capsule collection with fashion brand Guess

J Balvin launches colourful capsule collection with fashion brand Guess

Grammy winner J Balvin has a new capsule collection with the American clothing brand and retailer Guess, inspired by his latest March-released Colores.

The summery range, which is now on sale through the Guess website, pops with red, yellow, green, blue and purple tones akin to the Colombian superstar’s latest album’s artwork.

The garments include brightly coloured tie-dye, stripes, colour blocking and a special print inspired by the singer’s South American roots, and are also in Australian retail stores from today.

The 29-piece women’s collection, which retails for $39-$108, offers denim jacket and cut-off denim shorts and cropped sweatshirts and tops, bodysuits, joggers and tracksuit sets.

The 50-piece men’s collection features t-shirts, sweatshirts and matching sets, multi-toned blue shorts and jacket with oversized utility pockets and retails for $39-$128.

The collection isn’t just for grown-ups either. The capsule includes 26 pieces for kids, with Guess leveraging the collaboration to introduce the brand to a younger generation.

This isn’t the first time Guess and J Balvin have teamed up.

In 2019, he worked with Guess on a collection inspired by ’90s Miami, which he said reflected the aesthetic of his then-most-recent album Vibras.

In December, FN awarded him the Style Influencer honour at the 2019 Footwear News Achievement Awards for his standout sense of style.

“When I was a kid, I was always curious to dress differently, but I’m still finding my style,” he told FN after receiving the coveted recognition.

“The more I do it, the more I find myself. At the end of the day, fashion is expression; it’s art.”

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