Facebook partners with TuneCore to launch Independent Artist Program

Facebook has announced a new partnership with Believe-owned distribution company TuneCore to allow artists to publish their music across Facebook and Instagram for free.

The Facebook Independent Artist Program lets artists and creators distribute their music to everywhere on the platform that uses a music library, including Instagram Reels, and Facebook and Instagram Stories.

Artists will be able to upload their music to TuneCore through a simplified music delivery process and will receive payment every time their music is incorporated in content across Facebook and Instagram, including music stickers and lyrics on Stories and audio content across Reels.

All artists using the Independent Artist Program can also access play data and technical insights from TuneCore.

TuneCore’s co-head and chief revenue officer, Andrea Gleeson, said the Facebook Independent Artist Program will allow for independent creators to be heard around the world.

“These days we are seeing a levelling of the playing field as discovery is happening via social media and no longer solely dependent on industry executives and DJs handpicking hits,” Gleeson said.

“With the popularity of short-form videos, Facebook Stories and Instagram Reels are two important platforms on which fans are finding songs and artists, with careers being made when songs go viral. The Facebook Independent Artist Program provides an even greater gateway for indie artists from around the world to be heard.” 

Facebook’s music business development manager, Chris Papaleo, echoed Gleeson’s sentiments, highlighting the potential for independent creators to tap into new audiences via their social media products.

“Facebook is proud to make it easier for independent artists and creators to reach new audiences on our platform and build community through music,” Papaleo said.

“When joining our Independent Artist Program, creators are backed by our outstanding distribution partners, allowing them to get their music in front of more people, across all of our apps.”