News February 5, 2020

DZ Deathrays are looking for Australia’s best Powerballad

DZ Deathrays are looking for Australia’s best Powerballad

DZ Deathrays are on the hunt for Australia’s greatest ever Powerballad.

The punk-rockers have joined forces with Powerball, BRING and Spotify, to discover the ultimate song that gets everyone on their feet at the end of the night and unites the pub dancefloor, regardless of age.

Once discovered, DZ Deathrays will transform the track in their own way, and even create a music video, before they debut their version to fans live at a special event.

“We’re pumped to see what song Australia picks and are armed with our rock guitars to shred it into a new century… now if we could just get out of this Powerballad world to start practising,” said DZ Deathrays.

Fans can nominate their favourite Powerballad directly from Spotify, where they will be pushed to a Powerballad microsite to vote for their favourite tracks.

Those tracks will then be added to Australia’s Ultimate Powerballad Playlist on Spotify.

“With Powerballad, we really wanted to tap into the cultural conversation already happening around iconic songs whilst delivering on the brand’s ‘Play By Your Own Rules’ ethos,” said James Griffiths, executive creative director at Univeral Music Australia’s BRING.

“Through our internally developed tools, we were able to align the brand with artists that will truly resonate with their target demographic. The exciting thing now is watching the story unfold and bringing fans along for the journey. Where’s my air guitar?”

The campaign was created in partnership with Carat and The Story Lab.

“Since the Powerball game launched it has been synonymous with independence, freedom and self-expression,” said Powerball senior marketing manager Jen Lyons.

“We get to really stretch our wings with Powerball and the way that we’re able to bring our brand essence – ‘Play By Your Own Rules’ – to life.

“We know that a passion point for our growth audience is music and partnering with BRING, Spotify and DZ Deathrays has given us a chance to speak to this audience in a new, authentic and exciting way.

“We’re really excited to see what songs are nominated and how DZ Deathrays re-imagine the chosen song!”

Votes are being taken now.

Related articles