Daniel Sant joins forces with NICHE to create Niche Talent Agency

Daniel Sant, who has been an agent at The Harbour Agency for the past 8 years, developing one of the most in-demand personal rosters in the country, has left The Harbour Agency to partner up with Niche Productions to formally establish Niche Talent Agency, which is already home to one of the most cutting edge rosters of exciting, established & emerging artists.

Daniel Sant’s roster, which includes artists such as Sticky Fingers, SAFIA, Boo Seeka, Kim Churchill, Hellions, sleepmakeswaves, Parcels, Little May, MOVEMENT, Jack Grace & GLADES will join the Niche roster, which includes Thundamentals, Fat Freddy’s Drop, Hiatus Kaiyote, M-Phazes, Sampa The Great, Winston Surfshirt, REMI & Slum Sociable, among others.

Niche Talent Agency is based around the vision & passion they share for their artists, as well as the dedication they have to breaking new ground & to expand the opportunities for their artists in Australia, New Zealand, ASIA and the rest of the world. Niche share the view of an agency which is based on offering more services and support for their artists.

James Browning says:
“I’ve always had a great respect for Daniel, his work ethic, and commitment to his artists. I am really excited to have such esteemed artists join Niche and look forward to working together closely in the expansion of Niche’s agency roster”

Daniel Sant says:
“The more James and I spoke about this deal and the team at Niche, the more I realised how special this is. I feel like we see so clearly how the touring industry should evolve and how to bring more, ground breaking opportunities to the artists on our roster. Niche is a brand which has such a strong reputation, especially with the overseas hip hop & electronic industries that James works so closely with, and I can’t wait to be a part and contribute to the vision we both share for our artists and the live touring market. James, Matt, Brian and the rest of the team have created a great home for their artists and I know this is the home I want for my artists too”.