The Brag Media
News August 17, 2020

Crooked Colours re-sign to Sweat It Out and ink Atlantic global deal

Former Assistant Editor
Crooked Colours re-sign to Sweat It Out and ink Atlantic global deal
Crooked Colours / Matsu Photography

Perth outfit Crooked Colours have re-signed with their long-time music label, Sweat It Out, and made a big announcement about a new worldwide deal.

While they’ll keep releasing new music including a forthcoming album with Sweat It Out, Atlantic Records will look after the release outside of Australia.

“We’re really happy to be re-signing with the team at Sweat It Out,” Phil, Leon & Liam of Crooked Colours said.

“They’ve been our label partners from day one and have helped us carve out a career doing what we love doing, creating music. Our main condition when signing with Atlantic overseas was to carve out our home market so that we could continue our relationship with SIO.

“They were understanding and realised the value in this which was a great sign for us. We really are moving forward with our dream label setup domestically and overseas.”

Crooked Colours are now ready to release new music on August 28.

“Over the moon to be working with Crooked Colours again. Fell in love with their music when I first heard ‘Come Down’ on triple j Unearthed,” Sweat It Out’s Jamie Raeburn said.

“To watch them go from a half full Oxford Arts struggling to pay rent, to dropping Gold records & headlining major events, really couldn’t have happened to a nicer group of guys. Cannot wait to drop the new music, their best yet.”

Manager Ben Robinson said the new deal struck with Atlantic records is no more than “just reward for all the hard work these guys have put in over the years.

“I have been working with the band for around 8 years now including 5 tours of North America which was a market we identified early as an audience and invested heavily in.

“Even with the current environment pausing their international progress, the guys have been dedicated to the studio, writing and recording every day so that they can hit the ground running once international touring markets start opening up again.”

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