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News June 18, 2018

Could Beat Fever’s marketing platform change the game?

Senior Journalist, B2B
Could Beat Fever’s marketing platform change the game?

US-based Beat Fever, an app which has proven to drive users to greater music engagement and discovery, has launched its marketing platform worldwide.

Australia was one of 158 countries which tested it in beta from August 2017 and amassed 8.6 million global users.

Artists and labels like Steve Aoki, R3HAB, Spinnin Records and Monstercat Records were among those who reported vast differences.

Beat Fever, based in San Francisco, is a mobile music game using short song previews and interactive gameplay.

It is loaded with hundreds of licensed hits from ‘Despacito’ to ‘Poker Face’.

Users tap to the beat of the song for a higher score, complete the challenge and are prompted to listen to the whole song on platforms like Spotify, Apple Music, YouTube and more.

The app claims that players average 34 plays per song and Beat Fever has driven over 49 million clicks outbound in months.

Producer DJ and producer R3HAB says Beat Fever has “created a whole new avenue for my music on the mobile phone.

“I’ve seen amazing engagement on Facebook, and millions of streams of my new songs through their support.

“I can’t wait to drop my new album in Beat Fever, as part of my global marketing plan this coming August.”

In February, ‘Azukita’ by Steve Aoki featuring Daddy Yankee, Elvis Crespo and Play-N-Skillz was promoted in-game for two weeks.

One music fan played it 353 times, tens of thousands of players spiking Steve Aoki’s Spotify playlist by over 61% and over 2.3 million additional streams on Spotify alone.

Orri Sachar of Monstercat says, “We launched ‘Take Me There’ by Conro in Beat Fever on the same day the track dropped on all music platforms and saw a spike in followers, streams, and views.

“It’s now Conro’s breakout hit for 2018 and has climbed the Mediabase dance radio charts, currently sitting at #3 in the Top 5 alongside Marshmello, Calvin Harris, Zedd and Cash Cash.”

Beyond in-game promotion, the Beat Fever Marketing Platform is building awareness and social engagement on over 200 platforms, including Instagram, Snapchat and Facebook.

Beta, the Marketing Platform has driven over 1.3 billion impressions to date.

Plans to drive over 1 billion per month by September.

Beat Fever is available for iOS via iTunes and for Android via Google Play.

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