Coles Radio adds more local music to rotation after Jack River’s campaign for corporate Australia to show more support
Coles Radio has committed to playing more Australian music in the coming weeks as local musicians push for big businesses and media outlets to do more to support the local scene.
The campaign kicked off last week when Jack River penned an open letter on social media particularly targeting Channel 7 during its Olympics coverage, as well as other big businesses which could be more visibly supporting struggling local artists.
“And while we’re here, how good would it be to hear Aussie music in Coles, Woolies, Aldi, in banks, on hold, in stores and on ads being show to Australians for the next few months?,” River added.
In response to the campaign, Coles Radio told The Music Network it would be ramping up its commitment to local music.
“We know Australians love listening to Coles Radio, it’s the number one commercial digital station in the country, and we are a proud supporter of Australian music,” a spokesperson told TMN.
“Our Value The Australian Way ad features Australian artists Missy Higgins, Dingo Spender and the current lead singer of Yothu Yindi, Yirrŋa Yunupiŋu.
“Last month we added some additional songs by Indigenous artists, including Mitch Tambo, to the Coles Radio playlist to celebrate NAIDOC Week.
Coles Radio plays throughout Coles supermarkets, however it also the #1 digital radio station in Australia. In the most recent ratings survey, it boasted a cumulative audience of 242,000 across the five metro markets of Sydney (#1 with 67,000), Melbourne (joint #1 with 72,000), Brisbane (#1 with 66,000) Adelaide (#1 with 17,000), and Perth (#11 with 20,000),