ARIA announces YouTube partnership, live stream of 2019 ARIA Awards
The Australian Record Industry Association (ARIA) has announced a new flagship partnership with YouTube Music ahead of the 2019 ARIA Awards.
The new partnership will see ARIA, YouTube & YouTube Music work on several new initiatives including the global streaming of the November awards, as well as the exclusive release of hundreds and hundreds of pieces of original footage of ARIAs gone by.
Classic moments and performances will be uploaded to YouTube and will also be available through the YouTube Music app, allowing for Aussies worldwide to find and rediscover some of the most iconic moments in Australian music history.
“On behalf of the ARIA Board, I am very excited to welcome YouTube Music as our presenting partner for this year’s ARIA Awards,” said Denis Handlin AO, ARIA chairman and chairman and CEO of Sony Music Entertainment Australia and New Zealand and President, Asia.
“It has been another very special and significant year of Australian music and we are looking forward to celebrating the brilliant talent over the last twelve months. We are delighted to have YouTube joining us to help take the ARIA Awards to a new level this year.”
Moments including icons like Jimmy Barnes, Crowded House, Silverchair, Tina Arena, Savage Garden will be available alongside international appearances from gobal superstars like Ed Sheeran and Taylor Swift.
“ARIA is very excited to enter into this partnership with YouTube Music,” said Dan Rosen, ARIA chief executive.
“It provides an incredibly powerful platform to showcase Australian music here and around the world. YouTube has a unique ability to be both the home for our historical content, and the engine for our international growth. I cannot wait to celebrate the last year in Australian music at the 2019 ARIA Awards in partnership with YouTube Music.”
“Working with our partners, clients and the industry to help them innovate, grow and succeed is a key priority for Google Australia,” said Mel Silva, VP & managing director of Google Australia and New Zealand.
“This partnership between YouTube Music and ARIA exemplifies this and underscores a common goal between our organisations – to support and spotlight the Australian music industry and amazing local artists.
“YouTube Music is home to a tremendous catalogue of music that you can’t find anywhere else. It’s a place where it’s possible to go from making a music video in your bedroom to booking a world tour. We’re thrilled to be working with ARIA and to be able to celebrate with everyone on the most spectacular night in music.”
YouTube Music is currently available for a one-month free trial to Australians.
The 2019 ARIA Awards on Wednesday, November 27 will showcase Australian music to a potential YouTube audience of two billion monthly users.